Online games may be banned in Corporate America (at least during work time) but they have actually proven fairly useful for building customer loyalty. How?
Well, companies need to find ways to cater to their power users, who are often similar to gamers. After all, they are passionate; have strong networks; and are not afraid to speak their minds (and spread their messages across the Net).
Some of the companies leveraging this concept include: AT&T (NYSE: T), Car and Driver, Scholastic (NASDAQ:SCHL)and Univision.
Oh, and they are using the technology platform from Lithium.
Of course, the co-founder and CEO of the company, Lyle Fong, is a long-time gamer. With his brother, he started Gamers.com. What's more, his brother won a Ferrari because of his gaming acumen.
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