In a special report on investing in China, global expert John Christy looks at New Oriental Education (NYSE: EDU). Here's the latest from The Forbes International Investment Report.

"No discussion of 'traditional Chinese values' can be complete without mentioning the importance of education. The Chinese education ethic intersects with the country's recent embrace of capitalism in New Oriental Education, China's leading private education company.

"Founded in 1993, New Oriental is one of China's great entrepreneurial success stories, making its founder and chief executive Michael Yu a billionaire. The company operates a network of nearly 250 schools and learning centers in 38 cities across China.

"These schools teach English, foreign languages, test preparation and more. Think of it as a cross between Berlitz and Kaplan, but with a much bigger target audience.

"New Oriental sells for 43 times analyst forecasts for fiscal 2009 earnings. While that's not cheap, New Oriental has a dominant position in its market and a history of delivering growth. Earnings are expected to grow 50% next year.

"And thanks to the high priority that many Chinese place on education, New Oriental's services aren't as much of a 'discretionary' purchase as they might seem. Demand for most of New Oriental's courses should hold up well even if China's economy cools."

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