Is it possible to run a business by giving away your stuff? It sounds counterintuitive. But hey, Google (NASDAQ: GOOG) gives away much of its offerings, right? I'm actually using Google Docs to write this column, for example.
True, Google is perhaps an exception (it certainly helps to have a huge user base and brand name). But it is worth exploring the concept. In fact, there is an excellent book on the topic -- Free: The Future of a Radical Price-- which came out recently.
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Selling a business can be thrilling and frightening. For most business owners, this is a one-time event. And, it will likely be critical in terms of retirement.
Let's say you're on the phone with a potential customer. She likes the product and wants to make a purchase. However, you need to fax over an agreement to get a signature. Also, you need to set up a method for payment.
Marketing is always difficult. Often, you need to experiment with a variety of approaches. And, of course, you need to measure things.
Back in the 1990s, 

