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Posts with tag EthiopianCoffee

Starbucks mistreats Ethiopian coffee growers?

ethiopian coffee beansSidamo. Harar. These types of coffee beans in Ethiopia speak to me more seductively than Champagne, Bordeaux, Pinot. Among coffee connieusseurs, these names are the pinnacle of all that's perfect about the bean. Naturally, Ethiopian coffee growers would like to have trademark protection for their most famous varieties.

Not if Starbucks Corporation (NASDAQ:SBUX) has anything to do with it. The coffeeshop chain has, according to British social activist Oxfam, blocked Ethiopian farmers from trademarking their beans. If Sidamo and Harar were trademarked, Ethiopians would have more control over how the names were used, raising the price for their coffee and giving them more money -- $90-$100 million each year, says Oxfam.

Starbucks is a part of the National Coffee Association, which has filed to block the trademark application with the USPTO, and disputes that it was the company's idea. Starbucks doesn't appear to be disputing the block, however; which seems just as bad, to me. Oxfam suggests that Starbucks enter into voluntary licensing agreements with Ethiopia (and they may, indeed, do so -- Starbucks has historically made efforts to treat coffee growers fairly). I'd like to see more proaction on the part of Starbucks than "but it wasn't our idea!" and I'm disappointed with the NCA -- really, give the poor farmers their IP already!

Starbucks: you're just not stylish any more

starbucks: fashion has left the buildingAcross the Weblogs, Inc. network a brand-new blog has opened (welcome to the excellent StyleDash!), and I was searching its pages for nuggets that might affect stocks we cover. I think we can all agree (for instance) that Wal-Mart: not stylish (no matter what the very à la mode Anne Metz says, I won't believe it). GE? Nice commercials, but not stylish. Apple? Hella stylish. eBay? Jury's out.

And as we're ticking off the companies that are oft-featured here on BloggingStocks, the biggest question that sprung to mind: how does Starbucks Corporation (NYSE:SBUX) rate on style factor? As someone who mercurially flits from independent, locally-owned, ultra-hip coffee shop to Starbucks and back again, sometimes in a single day, I'm brilliantly positioned to say: not high. Styledash's Nic Lloyd couldn't agree more.

He says, "I was tired of Starbucks and other chain coffees -- tired of the taste and the price." He finds something better, an Ethiopian coffee called Dancing Goats. It's not that much different from the Ethiopian pours I've raved for myself. Let's face it, Starbucks, fashionistas have long since left your faux Euro tables and turned to more fabulous barstools, where the coffee tastes of orchids, wild blueberries and vanilla ... not burnt beans.

After all, the most famous customer of Starbucks today? Britney Spears. I needn't (I think you'll agree) say more.

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Last updated: November 21, 2008: 12:58 AM

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