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Investing in Euro 2008 (and Swiss punctuality)

You can say a lot about the Swiss (sorry Mom!), but at least they are always on time. There is a great article over on the BBC that details Switzerland's obsession with time. Everywhere you turn in Switzerland, there's a watch, a clock, or a timer of sorts. I love visiting my Mom who's a recent transplant to Zurich. The trains, the shows, food service -- everything is exactly on time.

It's going to be interesting when hordes of tourists from across Europe and hinder pour into Switzerland June 7 for the start of the European football (that's soccer to you and me) championships. Extra trams and trains are already being rolled out to make sure fans make it everywhere they need to go -- on time.

So, how does one think about "playing" the Euro 2008?

Continue reading Investing in Euro 2008 (and Swiss punctuality)

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