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A numbers game: Wedding industry can't wait for 7-7-07

Sometimes, the numbers just wink at you. Ask any gambler. Or ask one of the many people scheduled to tie the knot this coming Saturday, July 7, 2007. They might tell you that there's a little extra magic to getting married on 7/7/7, a date that only comes around once a century. And heck, when it comes to marriage, half of which end in divorce these days, every little bit helps.

Seven seas, Seven Virtues, seven days of the week, all named for Roman Gods. Seven Dwarves. Lots of sevens in the Bible. Lots of good reasons folks think this date will be especially lucky.

The $80 billion American wedding industry doesn't ask why. It's simply gearing up for boffo boxoffice.

According to CNN, marriage planners nationwide are reporting huge demand to take the plunge on this auspicious date. Churches are booked, dress makers are working overtime, and just try getting a Limo that weekend.

Continue reading A numbers game: Wedding industry can't wait for 7-7-07

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Last updated: May 26, 2012: 08:18 PM

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