In true blogger fashion, I'm walking into a Starbucks (NASDAQ: SBUX) to drop some pseudo-science over the WiFi last night, when I'm drawn to a busy ad on the side of a phone booth. A mess of white folks (hey, some of us check for that sort of thing) are spread around a park, picnicking and sunbathing, playing Frisbee -- you know, doing park-y stuff.One gentleman, alone on his blanket, is framed by some cubic bubbles (or perhaps he's about to be jumped by a gang of marshmallows). The ad copy instructs, "MARKETING DOLLARS ARE TOO EXPENSIVE TO WASTE ON EVERYONE." No revelation that, but sure, it's a lesson that bears repeating.
So who's the advertiser? Experian Group (LSE: EXPN).
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