Fourteen stocks have been reviewed so far with eight of them potential contenders for 2010. These include some picks from 2009, some old dependables and a few more on the speculative side.

During the year I have written on occasion about selling put options (naked puts) because the premiums offered were very generous and from my perspective assumed market collapse. This was reflected in my July post Serious Money: The world's dumbest market

Today I am considering four naked puts and two more stocks. The options are all based on stocks now in review.

Barnes & Noble (BKS) closed at $22.50. BKS is expected to report Q2 EPS on November 24. Ron Burkle, the private equity investor, doubled his stake in Barnes & Noble to 17% from 8%. BKS is expected to give its outlook of its digital book reader, Nook, during EPS conference call. December option implied volatility is at 54, January is at 51; versus its 26-week average of 48, according to Track Data, suggesting larger near term price movement.

Ford (F) closed at $8.98. Ford December option implied volatility is at 42, January is at 43; below its 26-week average of 63, according to Track Data, suggesting decreasing price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.

What a week it was and it is starting off with more of the same! The day before Halloween the market gets spooked. The Dow drops 200 one day, rises 200 the next, and falls 250 to close the week. Yes, financial pundits could point to meaningful stories about the dollars rise, consumer spending sagging, the recession ending and so forth to explain market reactions but there is more to it than that.

Even among the 15 positions discussed in Where should granny put $50,000? only the Vanguard Total Bond Market exchange-traded fund (NYSE: BND) and the Kellogg Co (NYSE: K) were up last Friday. Good thing I advised "granny" to put half her funds in the ETF.

American auto maker Ford Motor (NYSE: F) gave investors a reason to smile this morning when it posted a surprising $1 billion profit for its third quarter.

Going into this morning's earnings release, analysts had expected to see the Dearborn, Michigan-based auto manufacturer to lose 12 cents per share. But Ford had other ideas, posting a profit of 29 cents per share, or $997 million.

It should not come as too big of a surprise, but American auto maker Ford Motor (NYSE: F) announced today that its sales fell by 5.1% in September.

Following this summer's widely popular "cash for clunkers" program, it was some what expected that demand would weaken during September as so many people had just recently purchased new cars to take advantage of the government program.

The markets opened lower this morning and have continued to slide all day, mostly due to poor reports on manufacturing and unemployment. Still, for the third quarter both the DJIA and the S&P 500 indexes gained about 15%. Now, it appears that faith in an economic recovery is wobbling, primarily as a result of expected growth in unemployment and continuing low consumer spending. The federal stimulus program has pumped about $86 billion into the economy so far, but that hasn't been enough to shake loose tight-fisted lenders or cash-conserving consumers.

Here are the numbers::

Dow 9,509.28 -203.00 (-2.09%)
S&P 500 1,029.84 -27.24 (-2.58%)
Nasdaq 2,057.48 -64.94 (-3.06%)

We're wrapping up the third quarter soon. Earnings will be out in October for most companies, certainly the largest names. They should look very good ... when compared to the third quarter of last year. And the fourth quarter will most likely look even better when comparisons are made.

There's the rub. The percentage increase in earnings will be strong for most companies as many of them wrote down assets, especially in the financials, last year at this time. Mortgages that weren't paying, loans that were way past due, they were losses. Every kind of asset a bank or thrift owned was under scrutiny. Many financials bit the bullet and wrote off large numbers, to get the bad news out of the way. Others nibbled at it, stretching out the pain over several quarters. By now many of those write offs have been taken, and those kinds of losses will be lighter, making earnings much better.

The market was remarkably bored about most of what the Fed had to say about the results of the FOMC. A close reading of the minutes shows nothing new. The economy is very modestly better. The turn for the better will be slow and painful. Housing may be getting a tiny bit better. Rates will stay near zero. The only statement which may not have been expected by almost everyone is that the agency will continue buying mortgage-backed and federal debt into the first quarter of next year.

The lack of enthusiasm showed as the major indices traded fairly flat. Today's unofficial numbers:

Dow 9,749.31 -80.56 (-0.82%)
S&P 500 1,060.90 -10.76 (-1.00%)
Nasdaq 2,131.42 -14.88 (-0.69%)

Alan Mulally, president and CEO of Ford Motor Co. (NYSE: F), said Wednesday that he expects U.S. auto sales to rise during the next two years. Vehicle sales in 2009 are expected to range between 10.5 million and 11 million units, and Mulally predicts that number will increase to 12.5 million in 2010 and 14.5 million in 2011.

"It has started to pick up right now because we have had the stimulus packages," said Mulally, speaking before reporters in India. "So, it will be up a little now, then will go down. But overall in the long term, the sales will grow with the GDP number." The CEO added that Ford expects to be profitable by 2011.

Ford Motor Co. (NYSE: F) will be receiving a $5.9 billion loan from the U.S. Department of Energy to make sure some of its most strategic production facilities will be equipped to continue manufacturing the most fuel-efficient vehicles Ford can make.

TheStreet.com's Jim Cramer says don't heed the pundits -- allow yourself to believe things are improving.

Skeptical, or impossible? That's how I am posing the dilemma of the "pull through" argument whether it involves Ford (NYSE: F) (Cramer's Take) and "Cash for Clunkers" or Hovnanian (NYSE: HOV) (Cramer's Take), Lennar (NYSE: LEN) (Cramer's Take), Toll (NYSE: TOL) (Cramer's Take), KB Home (NYSE: KBH) and Pulte (NYSE: PHM) (Cramer's Take) and the $8,000 tax credit.

Right now any time there is a stimulus program of any sort, the pundits/media/money managers all decide the most important single issue isn't what it will do to the numbers, or whether it will work at all, but what will it do to the "pull through." How much of future sales will it "steal"?

Ford Motor Co. (NYSE: F) has been one of the "greenest" auto companies in recent times insofar as U.S.-based car and truck companies. Realizing that hybrid technology and fuel-efficient engines can only go so far in the short term, Ford's turning its attention to weight reduction. We're not talking Slim Fast here, either.

Ford Motor Co. (NYSE: F) has committed to the country of Romania, and will be rolling out its new Transit Connect vehicle today. The compact van will be sold in Romania and in the U.S., with a $20,000 to $22,000 price tag. This comes after Ford took over a state-controlled vehicle manufacturing facility a few years ago, and after spending over $17 million in training costs at the Romanian site to product the new Transit Connect.

Ford Motor Co. (NYSE: F) continues to sell a ton of the Fusion mid-size sedans, as the passenger car set a sales record for itself for the fifth consecutive month in August. In addition, the average selling prices have been increasing. In the playing field with the Toyota Motor Corp. (NYSE: TM) Camry and Honda Motor Co. (NYSE: HMC) Accord, it's impressive to see the Fusion doing so well.

The Fusion is all-new for the 2010 model year, so it could continue selling well into the latter half of 2009 when the new model arrives on dealer floors. Anything Ford can do to continue breaking into one of the largest segments of the U.S. auto market, though, would be a huge plus for the automaker.

It should not come as any surprise, but Ford Motor Company (NYSE: F) announced today that August saw an industry wide increase in auto sales.

Of course, the increase in sales can be attributed to the highly popular "cash for clunkers" program that brought auto buyers out in huge numbers. The August increase is the first time auto sales have moved higher in over 2 years.