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Ads Gone Bad: GoDaddy's racy ad too hot for the Super Bowl

This post is part of our Ads Gone Bad series. Share your thoughts and memories of this ad in the comments, and be sure to check out our other posts on marketing gone wrong.

In 2005, internet registrar GoDaddy.com made advertising history when its commercial showing a busty model struggling to keep her top on as she "testifies" before a group of politicians about the company's advertising plans proved too hot for the Super Bowl.

The spot was so racy and tasteless that Fox pulled it from its telecast of the game between the New England Patriots and Philadelphia Eagles before it was shown a second time. How the network that brought the world such tasteful programs as "Married By America" had the nerve to pass judgment on GoDaddy is beyond me.

Continue reading Ads Gone Bad: GoDaddy's racy ad too hot for the Super Bowl

My plan to save 'American Idol'

About every 10 seconds or so this season, "American Idol" host Ryan Seacrest or one of the judges brags about how this group of contestants is the most talented in the show's history. They speak about the huge number of votes being cast and the huge number of song downloads sold on iTunes. Well, as the Associated Press points out, the American people would beg to differ.

"The 21.8 million people who watched last Tuesday's competition was the show's smallest Tuesday audience in more than five years," the AP said. "The show did better the next night, with 22.9 million, but that was the smallest Wednesday audience in three years, according to Nielsen Media Research."

But Idol fans and shareholders of News Corp. (NYSE: NWS) should not get too down since the show can be saved if producers follow my advice:

Continue reading My plan to save 'American Idol'

Is American Idol judging fair and balanced?

News Corp.'s (NWS) FOX broadcasts American Idol -- which gets 24 million viewers a show -- but is the judging fair and balanced? The New York Times suggests maybe not so much. That's because a major slip-up by judge Paula Abdul this week revealed that the judges watch rehearsals two hours before the live performances and their comments -- which may influence the public vote on the contestants -- are not spontaneous reactions to the live performances.

This week performers sang two songs but the judges were supposed to withhold their remarks until after the second performance. On Tuesday, Abdul watched one of the contestants, Jason Castro, give one live performance but when asked to offer a comment on it by Ryan Seacrest, she gave her thoughts on two performances -- the second of which she had seen in the rehearsal. When Abdul started talking about that second performance, I thought that she had a few too many before the show.

However, the explanation in the Times makes it clear that she was flustered because Seacrest had initially said that the judges would not comment until the performers had completed both of their songs. However, executive producer Nigel Lythgoe changed things up at the last minute, demanding that Seacrest get the judges to give a quick assessment of the performances after their first song.

Continue reading Is American Idol judging fair and balanced?

Media World: Fox cancels 'Anchorwoman' and restores my faith in TV

By canceling `Anchorwoman' , the reality show in which a former World Wrestling Entertainment Inc. (NYSE: WWE) diva Lauren Jones tried her hand being a TV newscaster after one episode, Rupert Murdoch and his News Corp. (NYSE: NWS) media empire has temporarily restored my faith in the good sense of the American people.

Like most people, I never watched `Anchorwoman.' I have better things to do with my time like gouge out my eyes. The sad fact is, though, that the program's scenario isn't that unrealistic. Like newspapers, local TV news is on the decline, and the outlook is pretty bleak.

"In 2006, audiences appeared to be dropping for newscasts across all time periods during the day - even mornings, which had been growing," according to the Project for Excellence in Journalism. "That dampened the hopes raised in earlier years that the hemorrhage in viewers had stabilized."

CNBC has the "Money Honey" Maria Bartiromo and "Street Sweetie" Erin Burnett. There are scads of Internet sites rating the looks of women and occasionally men who work in television news. There's even a Naked News Internet show where the mostly female anchors strip as they deliver the news -- or at least that's what I've heard. Check out the YouTube video below if you want to see what I mean.

Continue reading Media World: Fox cancels 'Anchorwoman' and restores my faith in TV

Media World: American Idol didn't just jump the shark

American Idol didn't just jump the shark last night. It transformed itself into a nauseating celebration of corporate sponsorship and celebrity self-indulgence that was breathtaking to behold.

Though AIDS in Africa and hunger in America are serious issues that deserve the public's attention and charitable donations, I had trouble taking "Idol Gives Back" seriously. Then again, my cynicism kicks into high gear whenever I see a gaggle of celebrities trying hard to convince me that I should care about something. Actors and corporations have a right under the first amendment to express their political views, but I have just as much of a right to ignore them.

"Idol Gives Back" was all about the close bonds between Hollywood and Wall Street.

American Idol makes big money from the advertising that's integrated into its show such as the glasses on the judges' table that have the Coca-Cola Co. (NYSE: KO) logo on them and those idiotic Ford Motor Co. (NYSE: F) commercials featuring the contestants doing renditions of pop hits that have as much musicality as a high school rendition of "Grease."

As an Idol viewer, I can live with all of that stuff. Heck, I even put up with the hapless Sanjaya Malakar, who was in the audience last night.

But host Ryan Seacrest took America's top-rated program into new territory last night with his prodigious thanking of all of the sponsors, including Fox's parent News Corp. (NYSE: NWS) and ExxonMobil Corp. (NYSE: XOM). He made these multi-billion corporations sound almost saintly at times.

Continue reading Media World: American Idol didn't just jump the shark

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Last updated: November 27, 2009: 08:35 AM

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