Any user of Facebook is probably well aware of its addictive and habit-forming properties. It's these simple
characteristics that make Facebook so valuable to a potential acquirer. Users spend an enormous amount of time on the site every day and they visit huge amounts of pages on each visit. Because Facebook seems to be out of reach for just about every American company or venture capital firm, interested parties have begun to enter the Facebook Applications space with hopes of cashing in on the Facebook craze that's taken America by storm.
TripAdvisor, owner of TripAdvisor.com, is the reported buyer of the Where I've Been application for a pretty penny of $3 million according to VentueBeat. For those of you who don't use Facebook this is simply an optional addition to one's profile which displays a map and allows users to show where they've visited. This is TripAdvisor's second Facebook application. Their first, Cities I've Visited, has about half the users of Where I've Been.
As a VentureBeat post from about two months ago outlined, other businesses are also actively involved in acquiring these valuable and lucrative Facebook applications. It's remarkably interesting that Facebook applications are becoming parts of business strategies and it should be very fascinating to watch this story unfold.
characteristics that make Facebook so valuable to a potential acquirer. Users spend an enormous amount of time on the site every day and they visit huge amounts of pages on each visit. Because Facebook seems to be out of reach for just about every American company or venture capital firm, interested parties have begun to enter the Facebook Applications space with hopes of cashing in on the Facebook craze that's taken America by storm.TripAdvisor, owner of TripAdvisor.com, is the reported buyer of the Where I've Been application for a pretty penny of $3 million according to VentueBeat. For those of you who don't use Facebook this is simply an optional addition to one's profile which displays a map and allows users to show where they've visited. This is TripAdvisor's second Facebook application. Their first, Cities I've Visited, has about half the users of Where I've Been.
As a VentureBeat post from about two months ago outlined, other businesses are also actively involved in acquiring these valuable and lucrative Facebook applications. It's remarkably interesting that Facebook applications are becoming parts of business strategies and it should be very fascinating to watch this story unfold.
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