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Yahoo! (YHOO) angers fantasy football fans

Yahoo! Inc. (NASDAQ: YHOO) today notified my friends and I that the time we spent last night on our fantasy football draft was wasted because of server problems. Excuse me?

How can Yahoo not have enough server capacity to accommodate the scores of fantasty drafts that happened last night? It's not like Yahoo hasn't done this before or that this weekend's start of the football season is a closely guarded secret.

"We have fixed the issues that caused the problems and sincerely apologize for any inconvenience it may have caused you," the company said in an email. It set up a new draft for my league for this evening. I'm not sure my friends and I are going to bother.

This could have serious problems for the Internet portal. People who play fantasy football are desireable to advertisers since they stay on Web sites for long stretches of times while they live out their NFL dreams. That means that they are more likely to notice advertisements.

As it faces growing competition from Google Inc. (NASDAQ: GOOG) and everyone else under the sun, Yahoo can't afford to anger its loyal users particularly for popular features such as fantasy football users. Walt Disney Co.'s (NYSE: DIS) ESPN, Time Warner Inc's (NYSE: TWX) AOL and News Corp.'s (NYSE: NWS) Fox Sports are bound to benefit from Yahoo's misstep.

Yahoo (YHOO) investors shouldn't jump for joy yet

The investors who are flocking to Yahoo! Inc. (NASDAQ: YHOO) today because Bear Stearns argued that the internet portal would make an attractive acquisition target need to take a deep breath and count to ten because any deal isn't going to happen any time soon.

For one thing, internet advertising is going to take a hit over the next few months because financial services firms are going to cut spending due to the subprime mortgage meltdown. Plus, why would any company buy Yahoo! while questions remain about Project Panama.

Shares of Yahoo!, up about 6% this year, have gotten beaten up badly over the past year, tumbling about 19%. Pundits are predicting gloom and doom for the Sunnyvalle, Calif.-based company, which continues to struggle against Google Inc. (NASDAQ: GOOG) and other web sites such as News Corp.'s (NYSE: NWS) MySpace for advertising dollars.

The news, though, hasn't been all bad. President Susan Decker and other top Yahoo! executives have been buying shares over the past few months. Yahoo's traffic also will benefit as fantasy football season ramps up. Bloomberg News notes the initial public offering of Alibaba.com may boost the company's earnings by 78 cents per share.

Those are more compelling reasons to buy Yahoo. Remember, a potential buyout is like a potential weight loss. The gap between theory and reality can be huge.

Symbol Lookup
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DJIA+73.0010,270.47
NASDAQ+18.862,167.88
S&P 500+6.241,093.48

Last updated: November 14, 2009: 08:48 PM

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