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According to one taste test performed among four experts in Canada, anyway. Yes, that's four coffee aficionados living in the Toronto area and working in the gourmet coffee field. Canadian Business magazine conducted blind taste tests comparing various drip premium coffees: McDonald's Corporation (NYSE: MCD), Starbucks Corporation (NASDAQ: SBUX), a brand called Tim Horton's, and a new Coca-Cola Company (NYSE: KO) coffee called "Far Coast."
That's the order in which they ranked: McDonald's "Café Roast" blend being the winner with 6.5 "cups" -- as they called their ratings points. Starbucks came in a not-that-close second with 5 cups, Tim Horton's right on its heels with 4, and Far Coast dead last with one single point. And that's only because two judges were nice enough to award it a half point, while the others handed it a goose egg.
Coke introduced Far Coast to market to fast food outlets and convenience stores within the last year.
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