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Deutsche Bank upgrades McDonald's

Fast-food firm McDonald's (NYSE: MCD) received a boost this morning, as Deutsche Bank upped the company to Buy from Hold. The brokerage noted that the burger behemoth could receive a boost in the second half of the year from its McCafe line of beverages. These drinks are now available in 10,000 locations, up from 1,000 restaurants a year ago.

McCafe is in the midst of a heavy advertising campaign, which includes TV, radio, print, online and outdoor ads that were launched earlier this month. MCD is spending more than $100 million in order to introduce McCafe to the American masses.

Continue reading Deutsche Bank upgrades McDonald's

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Last updated: November 27, 2009: 05:02 PM

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