Reading the newspaper, there are times when I wonder if certain companies are actually trying to fail. Recently, the Ford Motor Company (NYSE: F) announced plans to sell its Jaguar and Land Rover brands to Tata, an Indian car company. While Ford paid $5.2 billion for the two companies ($2.5 billion for Jaguar in 1989 and $2.7 billion for Land Rover in 2000), it has sold them for a combined $1.7 billion, less than a third of the purchase price.

I don't really have anything against Ford. I once owned a Mustang convertible, which was a lot of fun to drive. Better yet, it was not that hard to work on, which proved helpful given its tendency toward constant technical problems. However, Ford's corporate governance has never been all that hot. I'm sure that there's a perfectly reasonable explanation for the fact that Ford hasn't been able to make money off of either of these impressive brands, but I wonder why the company spent money picking up luxury marques when it was on somewhat shaky footing. Now that they've gotten rid of these two great companies, I hope that Ford will focus on the problems with its main car lines and the fact that they are gas-guzzling, poorly-designed, and prone to technical problems.

Of course, if that fails, they can always try buying Fiat and then reselling it to an Ethiopian manufacturer.

This post is one of several on business heirs apparent. Let us know in the comments whether you think John Elkann should take up the reigns of Fiat, and be sure to check out the other heir apparent posts.

Gianni Agnelli, principal shareholder of Fiat and grandson of the company's founder had been grooming his nephew to take up the reins of the family business when that nephew died of a rare form of cancer in 1997. Gianni's grandson John Elkann became the next heir apparent at the age of 22, when he was appointed to Fiat's board. After Gianni passed away in 2004, Elkann assumed the vice chair of not only the Fiat board, but the board of holding company that controls the Agnelli family stake in Fiat.

Elkann stepped into his new role at a time of crisis for Fiat. Mismanagement and a damaged brand image required a bank bailout to avoid bankruptcy. Recovery meant selling assets, management changes, and reinvesting in the core company. Renewed strength in the struggling automotive division (which includes the Fiat, Lancia, and Alfa Romeo brands) helped lift the company. Now, among other things, Elkann spearheads the company's efforts at global expansion.

Do you like to drive fast Italian cars? If so, you're in luck. In the next few years, you'll probably be able to buy a zippy little Alfa Romeo -- and at a bargain price. Best of all, it will be made right here in the good old USA.

According to The New York Times, Fiat of Italy is considering building a new car factory in the U.S. to produce Alfa Romeo sports cars. Fiat hasn't sold cars here for over a decade, but the falling dollar makes the American market too potentially lucrative to pass up. Fiat believes that locating the factory in the US is the only way it can sell cars here profitably, due to lower labor and transportation costs in North America. The Center for Automotive Research in Michigan recently found that European autoworkers make $10 more an hour than autoworkers in the US.

MAJOR PAPERS:

• Countrywide Financial Corporation (NYSE: CFC) announced another 900 job cuts as the company slashes costs in the face of a drop in lending volumes and rising defaults, The Wall Street Journal reported.
• Barron's Online's "Inside Scoop" section reported that CVS Caremark Corporation (NYSE: CVS) chairman Edwin Crawford sold 120K shares worth $45.4M Friday and Tuesday after exercising the same number of options for $2.8M.

OTHER PAPERS:

• Italian carmaker Fiat (OTC: FIATY) is negotiating with India's Tata Motors Limited (NYSE: TTM) on a joint bid for Ford Motor Company's (NYSE: F) Jaguar and Land Rover divisions, reported the Telegraph.
• British mobile telecom company Vodafone Group (NYSE: VOD) has received a $2B tax bill from the Indian government, reported the U.K. Times.
• The Economic Times reported, citing a source close to the development, that Ranbaxy has joined the bidding on Bradley Pharmaceuticals Inc (NYSE: BDY) by placing a preliminary non-binding bid on the company.

While investors and pundits debate the impact of ethanol on our long-term energy problems, one thing is clear according to Ivan Martchev -- the popularity of ethanol is having a "huge impact" on agribusinesses.

The editor of Vital Resource Investor explains, "Whether ethanol makes economic sense is less irrelevant. It is having an effect on farming." Indeed, he believes one of the best ways for investors to play the popularity of ethanol is to focus on farming equipment.

Within this market, he notes that the obvious choice for investors is industry leader Deere & Co. (NYSE: DE). However, he cautions that the stock already reflects investor optimism.

In addition, he notes, "The stock recently traded at $114, and many individual investors dislike buying triple-digit stocks." Therefore, he notes, he looked for a "worthy adversary to Deere" and found Case New Holland, whose name was recently shortened to CNH Global NV (NYSE: CNH).

The advisor calls CNH a restructuring story. He notes that the company is majority owned by Fiat, which is itself recovering from a "dire situation" two years ago.