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I'm on the subscriber list of FierceMarkets.com, which is a good way to keep up-to-date on the latest headlines. The site is based on advertising and lead generation (although, I can't remember actually clicking an ad).
The website's parent company, FierceMarkets, has decided to sell out. The buyer is Questex Media Group, a business-to-business media company. The price tag was not disclosed.
FierceMarkets was smart to build a diversified platform – across life sciences, telecom and so on. No doubt, industry verticals can run into slow times.
What's more, this is also a validation of email marketing. FierceMarkets has found a smart way to build communities, especially those with big influencers. The company has a base of over 560,000 executives in over 100 countries.
Tom Taulli is the author of various books, including The Complete M&A Handbook
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