Reuters (NASDAQ:RTRSY) has a blog section at the bottom of most business stories at Reuters.com. It is called Business Blog Posts, and it is powered by Blogburst. Blogburst is part of blog syndication service Pluck. And, Reuters is one of Pluck's owners.

Complicated? Yes.

The business blogs that Reuters runs are mostly small, one-person operations like Phil's Stock World and Captain Currency. Some, like The Kirk Report and Bill Cara, are well regarded. But, Reuters does them a disservice. It keeps the traffic for their content when it runs on Reuters.com. So, Reuters gets the ad revenue on those pages. The bloggers get their names on Reuters, and a link back to their sites, which is probably rarely used.

It is interesting to note that none of the big business blog sites like SeekingAlpha or Ticker Sense run in the Reuters program. They understand that the deal is good for Reuters and bad for the blogs. They aren't prepared to let Reuters compete with them for eyeballs using their own blog content.

It is a shame that Reuters has handled bloggers this way. Many other media outlets like WSJ.com and TheStreet.com comment on blogs but send traffic to the bloggers. Reuters has decided not to give the little guy a leg up.

Douglas A. McIntyre is a partner at 24/7 Wall St. which was approached about the Reuters program and turned the company down.

MAJOR PAPERS:

• The Wall Street Journal reported that Time Warner Inc's (NYSE: TWX) Time Inc. has sold its interest in Bookspan, a book club, to Bertelsmann for about $150M.
• According to the Financial Times, citing sources, Imperial Tobacco Group plc (NYSE: ITY) raised its bid for French and Spanish tobacco company Altadis SA to EUR47 per share from a previous bid of EUR45 per share. Bloomberg reported that Altadis rejected the sweetened takeover bid.

• The Telegraph reported that Dow Jones and Company Inc (NYSE: DJ), the publisher of the Wall Street Journal, is understood to be in advanced talks to buy the London-based Financial News newspaper for about GBP27M, with a deal possibly being announced within days.
• Sanofi-Aventis ADS (NYSE: SNY) and Bristol-Myers Squibb Company (NYSE: BMY) have put there merger negotiations on hold due to a number of obstacles that are stalling the process, the French newspaper Les Echos reported.
• Cablevision Systems Corporation (NYSE: CVC) said it will appeal a court ruling over its digital video recording service, the New York Times reported, citing the Associated Press.
• The New York Times also reported that Citigroup Inc (NYSE: C) may cut nearly 8% of its work force or around 26,000 jobs.

• Barron's Online's "Inside Scoop" column reported that Warren Buffett has disclosed that his investment company, Berkshire Hathaway (NYSE: BRK.A), now owns a 10.9% stake Burlington Northern Santa Fe Corporation (NYSE: BNI), according to SEC filings.