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Yahoo dumps Semel. What took so long?

Finally, Yahoo! Inc. (NASDAQ: YHOO) has ditched its CEO Terry Semel, according to MarketWatch. And the new CEO is Jerry Yang, a co-founder of the company. Former CFO, Susan Decker was named president, positioning her for a chance to take over the top slot.

It is beyond me why Semel held onto his job for so long. He helped stabilize Yahoo after the dot-com crash but has stumbled from one incompetent quarter to the next for years. And he has taken home some truly outrageous pay -- a total of $452 million in salary, bonus and stock-option exercises since April 2001 [subscription] -- during which time Yahoo stock has risen four-fold.

However, in the last year the disconnect between Semel's pay and Yahoo's performance became too much to take. According to the New York Times, his total 2006 pay was $107.5 million during which time Yahoo's stock fell 35%. And directors concluded Yahoo was just not catching up fast enough with Google, Inc. (NASDAQ: GOOG) so Semel had to go.

Susan Decker had been positioned to take over the company as CEO. But Yahoo's board probably decided that she was not yet ready. However, she is considered to have the inside track during the CEO search to replace Semel. So Yang's appointment could be just a temporary move that will help stabilize the company until she is ready.

Or, with the stock up 8% to $29.62 in after-hours trading, he might just sell it. It would make a nice morsel for Microsoft Corporation (NASDAQ: MSFT).

Peter Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in the securities mentioned in this post.

[See our live blog of the web cast in which Terry Semel discusses his resignation here.]

Yahoo! gets reorg, Rosensweig out, Susan Decker gets blessed

A few weeks ago we were buzzing about a posting in which several Yahoo! insiders and outsiders were ranked with the probability they might succeed embattled CEO Terry Semel. The scuttlebutt amongst media insiders: Yahoo! is disorganized, without a unifying personality to lead the company, weak on strategy and thinly-staffed. First among the contenders to take over Terry's job and charge forth with a new mission was CFO Susan Decker.

It seems as if the "bookies" were right. Tonight Yahoo! Inc. (NASDAQ:YHOO) got a reorganization. In the press release, the company announces it has divided itself into three sections: the Audience Group, the Advertiser & Publisher Group, and the Technology Group. What's more, COO Dan Rosensweig is leaving the company in March (he was rumored to be a rival to Decker for the CEO spot). Decker will head the Advertiser & Publisher Group (i.e. where the money is), certainly a nod toward her potential to take over the "corner cube" from Semel.

Buzz started at 4 p.m. local time: there was an internal company-wide executive level webcast. Nothing says "someone is getting fired" like "internal company-wide executive-level webcast." At least not in a web company! The response so far: "no surprise," "no surprise" that Project Panama is being set as a priority for the new Technology group (and, from the same post, "If you can't sum up a unit in 30 words maybe it's not streamlined enough"), "where is Jeff Weiner, Yahoo!'s former golden boy?" and, from an insider, why not Britney Spears as CEO? [Or, at the very least, the head of the audience group, for which a search party has been launched.]

Symbol Lookup
IndexesChangePrice
DJIA+30.6910,464.40
NASDAQ+6.872,176.05
S&P 500+4.981,110.63

Last updated: November 25, 2009: 07:40 PM

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