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With its stock trading at around 61 cents per share, Eddie Bauer Holdings Inc. (NASDAQ: EBHI) is going back to its roots by: introducing a new line of high-performance outdoor gear, and scaling back on the casual apparel that has been getting crushed by weak consumer spending and competition.
In a press release, Eddie Bauer said that "In a bold return to its heritage, Eddie Bauer has joined up with a dream team of mountaineers to build a new line of outerwear and gear called First Ascent. First Ascent combines Eddie Bauer's legacy as the original expedition outfitter with the expertise of some of today's most renowned mountain guides and climbers, including Peter Whittaker, Ed Viesturs, and Dave Hahn."
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