Back on August 1, 1981, MTV started a revolution. It reflected the youth culture, as well as influenced it.

However, over the past few years, MTV has seen a variety of major threats, such as MySpace.com and YouTube.com.

Well, finally, MTV is revving things up - and yes, adding social networking and user generated videos.

In fact, this will be in the form of a new channel (hey, I thought the youth don't watch TV anymore?) It's name is "Flux" and it hits the airwaves on September 6th (it will be in the UK). Although, you can check out the Web site.

So, is this mostly a retread? Well, there is something interesting. That is, if you produce a super cool video, it might wind up on the cable channel.

Let's face it, young people like getting attention. While it's fun to get visibility on a major web site, it is likely to be more thrilling to get on to real tube.

Even after 25 years - despite tough competition - it looks like MTV still has its groove.

I want my YouTube? originally appeared on BloggingStocks on Mon, 24 Jul 2006 19:10:00 EST. Please see our terms for use of feeds.