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Salesforce.com continues to sell, sell, sell

I recently attended Salesforce.com's (NYSE: CRM) annual conference, Dreamforce. The place was packed, with nearly 10,000 people. The atmosphere was certainly an antidote to the grimness in the tech community.

Then again, this week Salesforce.com announced its quarterly results -- and they were particularly strong (especially in light of the size of the company). Revenues came to $276 million, up 43% over the past year. Earnings spiked 60% to $0.08 per share and there were 4,100 new customers.

At the conference, the big message was "the cloud" (in fact, Salesforce.com refers to itself as " the enterprise cloud computing company"). Essentially, the company is positioning itself as the key platform for business software, which is completely web-based.

Interestingly enough, this appears to be attractive to cash-strapped customers. After all, there are no large up-front costs. Moreover, there are no ongoing costs for things like servers. Another key benefit is customization (which is done through Force.com).

Continue reading Salesforce.com continues to sell, sell, sell

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Last updated: November 26, 2009: 08:13 PM

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