The weak market conditions have caused many stock prices to fall under $10. Not only smaller -- and perhaps lesser known -- stocks trade under $10 these days, but also some big and famous names such as Ford Motor Co. (NYSE: F), Motorola Inc. (NYSE: MOT), Sprint Nextel Corp. (NYSE: S), Washington Mutual Inc. (NYSE: WM) and Del Monte Foods (NYSE: DLM), as well as many airline companies like Northwest Airlines (NYSE: NWA) and JetBlue (NASDAQ: JBLU).

While those names could sound tempting for investors who may think they are cheap, BusinessWeek's Karyn McCormack reminds us that not everything that is cheap is a good bargain, and there are some risks that need to be taken into account.

One common problem for most of these stocks is that they trade under $10 for a reason. That reason is usually hardly any earnings growth, if any at all. And with a weak economy, these companies would have an even harder time to stimulate growth. Add to the mix the fact that institutional investors don't like to touch stocks under $10 and the potential for recovery is not good.

According to BusinessWeek, a senior General Motors Corp. (NYSE: GM) recently tossed an idea to the troubled automaker: Consider a merger with rival Ford Motor Co. (NYSE: F).

The idea, which the magazine says was shot down at a GM meeting, underscores the problems facing the two American auto icons as consumers pinched by high gas prices dump their SUVs and pick-up trucks in favor of smaller cars. The swiftness of that transition caught just about every auto manufacturer off guard, although Toyota Motor Corp. (NYSE: TM) was better prepared with its lineup of smaller, more fuel-efficient vehicles.

A possible deal would be a large distraction into both companies while doubling the amount of problems a combined auto colossus would face. A long-term combination may have indeed proved quite fruitful, but are both companies seriously ready to have their empires combined? Maybe in 2013, okay?

Financially, if the deal makes sense for the long term, look for this rumor to surface again in the near future. Combining the incredibly high overhead and capability to weather fickle customer preferences in vehicles would never be a bad thing. right now, the timing is bad -- but it could be better in reach of five years. Is the U.S. ready for a single, publicly-held American auto manufacturer? I'm not sure, and there would be mountains of convincing to do if a merger ever comes up again. My bet is it will.

Dragged down by the challenging market conditions, many stocks have fallen under $10 lately. CNBC's Cindy Perman suggests that some of these stocks could be become good investments for traders. However, not everything that is cheap could be such a good bargain, Perman reminds us. You must always do your homework on potential investment before buying.

For example, Ford Motor (NYSE: F) fell down to around $6 compared with $38 nine years ago -- is it a good investment? Well, while the automaker revealed its plans to shift production from trucks to cars and give a boost to its turnaround plan, it also warned it won't be profitable until 2010 at the earliest.

Perman quotes several investment specialists on the matter. John Schloegel, vice president of investment strategies at Capital Cities Asset Management says, "An investment in Ford today feels like being in the wrong place at the wrong time." And Greg Womack, president of Womack Investment Advisers, advices to stay away from the sector, which doesn't look promising now, for the next three to five years to find out the "winner."

Ford Motor Co. (NYSE: F) is following the lead of General Motors Corp. (NYSE: GM) and is cutting production at two plants where it produces large trucks. Just like large SUVs, trucks are seeing sales plummet as gas sits around $4 per gallon for most of the country and drivers are reaching for the econo-car for those daily drives. Unless one really needs the utility a truck provides, trucks are sitting idle all over the country.

Ford will be shutting down a truck plant in Wayne, Michigan for nine weeks and a plant in Louisville for four weeks. Those plants are responsible for the Expedition full-size SUV and the F-Series Super Duty trucks. Both are staples of Ford. Or, they were until gas fill-ups for both started reaching the $75 level. Ford's sales for the Expedition has slid 31% this year, and the F-Series have tanked about 19% as well.

Ford will still carry on with its annual summer shutdown by idling all U.S. and Canadian plants the weeks of July 7 and 14, and the automaker has also retreated from its goal of reaching profitability in 2009. Looks like CEO Alan Mulally's Way Forward plan unveiled a few years ago could not have possibly anticipated gas prices completely interrupting buying patterns for Ford products. Preparing for the unanticipated, though, is part of the long-term planning process from any executive manager, right? Ford's road will continue to be bumpy all the way through 2010.

MAJOR PAPERS:

• The Wall Street Journal reported that executives from Ford Motor Company (NYSE: F) informed plant managers and union representatives that they intend to reduce overtime and that additional buyouts of union workers were necessary to cut costs.
• The Wall Street Journal also reported that federal prosecutors are preparing to file criminal charges against Ralph Cioffi and Matthew Tannin, two hedge fund managers at Bear Stearns, now part of JP Morgan Chase & Co (NYSE: JPM), with securities fraud.
• Investors who helped U.S. financial companies raise capital are currently losing nearly $10B on paper, according to an analysis by the Financial Times.

OTHER PAPERS:

• Fortune reported that the materials used to build Apple Inc's (NASDAQ: AAPL) new 3G iPhone could cost as little as $100, while the components of the old iPhone cost $170, according to analysis by Portelligent, an Austin, Texas-based teardown specialist.
• Steve Jobs appeared to be extremely thin during the unveiling of Apple's new iPhone last Monday, causing speculation by observers. Fortune speculated that Jobs' weight loss over the years is being caused by a complex operation he underwent in 2004, in order to treat a rare type of pancreatic cancer.

Ford Motors, Inc. (NYSE: F) continues to stagger around, much like larger American rival General Motors Corp. (NYSE: GM). But when it comes to China, the automaker is ramping up big time. Ford has announced that it has opened its 200th dealership in the world's most populous country.

Since the end of 2005, Ford has doubled the number of full service dealerships in China. Its network now spans the entire country.

The news about Ford in the U.S. is all about the plunge in SUV sales. But Ford, like GM, wants to become more integrated with other markets so a downturn in one market -- and one vehicle type -- doesn't affect the entire company.

The good news for the growing middle class in China is now they have some competition for all those Toyota and Honda subcompacts that are taking market share from many of Ford's passenger vehicles. And the good news for Ford is that it is actually growing -- at least in China.

Gasoline prices continue to increase along with crude prices, and the latter seem to find a new record every single day. Wasn't it just a few months ago that the media was going crazy about oil reaching the $100 per barrel mark? It hit $122 this week. Now, that's not a year later; that's less than half a year later. It's not surprising then that automakers with an inflexible SUV-selling strategy are getting pummeled, while automakers with a decent offering of gas-efficient vehicles are seeing product mix changes in retail sales.

Ford Motor Co. (NYSE: F), which showed a surprising profit in its most recent quarter, said that it plans to really up the presence of gas-efficient six-speed transmissions by the end of 2009, and wants to have these transmissions in 98% of its North American vehicles by 2012. If Ford follows through with this commitment, it'll be a game-changer for the industry. And, it will force General Motors Corp. (NYSE: GM) to do the same thing. Ford stated that the newer 6-speed automatics will get 4% to 6% better gas mileage than the standard 4-speed and 5-speed automatic transmissions.

GM is not sitting idly by at the same time, though. It debuted a 6-speed automatic transmission in the popular 2008 Chevy Malibu, which it is pitting as a strong competitor to market leaders Honda Motor (NYSE: HMC) Accord and Toyota Motor Corp. (NYSE: TM) Camry. Will the new trend in the consumer vehicle market be smaller 4-cylinder engines with advanced, fuel-efficient 6-speed automatic transmissions? You can count on it until oil prices fall to $50 a barrel. And, that'll be when pigs fly.

When General Motors Corp. (NYSE: GM) reports quarterly earnings tomorrow, the Detroit automaker is expected to post a steep loss in profit due to sales of SUVs and large trucks dropping off a cliff. Gas prices have increased sharply and have caught GM off-guard as its margin-heavy SUV segment has been hit hard. The automaker has not shifted its product mix fast enough to compensate.

Curiously though, investor Kirk Kerkorian planted more seeds in the auto industry yesterday by increasing his stake in rival Ford Motor Co. (NYSE: F), upping his ownership of the company to 5.7% after Ford reported a surprising $100 million profit late last week. Kerkorian invested in GM a few years ago, but dumped his shares after GM rebuffed efforts to become a partner with France's Renault SA. Why would Kerkorian re-enter the auto market after years of turbulence and the highest gas prices in a generation, even with Ford's recent profit?

Kerkorian may like what he sees in Ford CEO Alan Mulally. Mulally has said that Ford is re-sizing its capacity output to fit market conditions in terms of demand. This includes production capacity as well as product mix, which is the flexible golden ticket any automaker needs in a world of constantly changing variables. GM just hasn't gotten there, and it's hard to see if it will. GM lost $39 billion, although that amount was mostly due to tax changes not bad decision making. Will Kerkorian have success with Ford as his renewed interest in the auto sector picks back up? Ford will need it, as one quarter doesn't make a turnaround.

When Ford Motor Co. (NYSE: F) sends up its quarterly results tomorrow, the automaker is expected to report its third straight loss, due largely to falling truck sales. Two-thirds of Ford's business come from the sale of large and light trucks -- and that segment continues to see disastrous results as the bloodbath from rising gas prices gets worse.

Right now, the average price for 87-octane gas stands at about $3.50 per gallon, on the back of $119 crude oil barrel prices. Want more? Oil magnate T. Boone Pickens believes oil barrel prices are headed for $125. Who knows -- they could shoot past that. Are you looking forward to $4 per gallon gas this summer? Be prepared. And if you were planning on a Ford truck purchase and are now pulling back, you're probably joining hundreds of thousands of fellow consumers being swayed by record oil prices.

MOST NOTEWORTHY: Ford, Imperial Tobacco and Schlumberger were today's noteworthy upgrades:

• Soleil upgraded Ford Motor Company (NYSE: F) to Buy from Sell as they expect improved sentiment towards shares given new product launches, cost cutting efforts, North American capacity reductions, and better than expected performance on the cash side.
• Imperial Tobacco Group Plc (NYSE: ITY) was raised to Buy from Hold at Citigroup to reflect FX benefits and pricing in continental Europe.
• Morgan Stanley upgraded shares of Schlumberger Limited (NYSE: SLB) to Overweight from Equal Weight following the company's Q1 results, as they expect consensus estimates to move higher over the coming quarters.

OTHER UPGRADES:

• B. Riley raised Wilmington Trust Corporation (NYSE: WL) to Buy from Neutral.
• Morgan Keegan upgraded Healthcare Services Group Inc (NASDAQ: HCSG) to Outperform from Market Perform.
• Bear upgraded MGIC Investment Corporation (NYSE: MTG) to Outperform from Peer Perform.

Ford Motor Co. (NYSE: F) has recognized in the last 24 months that it needs to get the kind of vehicles that customers actually want to purchase to market much faster. Foreign competitors have been able to do this for a while now, which is a reason Toyota Motor Co. (NYSE: TM) has moved up the chain to become the global automotive heavyweight to beat these days -- even ahead of General Motors Co. (NYSE: GM).

In that vein, Ford has sold off some of its niche brands, reorganized focus on its core manufacturing and sales finesse and is now taking another step under "fixit" CEO Alan Mulally. The global automaker is reorganizing its design and engineering centers worldwide to speed product development on a global scale. Not only will this help Ford compete more effectively, but let's also hope the company knows -- in advance -- what the majority of customers want to buy in terms of new vehicles. Unless I'm completely wrong, the large SUV won't be at the top of those plans for a long while.

It's been said that the business world of sellers and buyers takes place in a "global village" -- and automakers like Ford are finally realizing that a broader global view makes perfect sense in trying to maintain consistent sales when one market may be down while others are up. It's no secret that U.S. auto sales have been down for a long while -- and the capability of shifting more product mix to non-U.S. markets to deflect slowing sales would seem to have been on Ford's roadmap much sooner than it actually was. Better late than never, though.

It was reported long ago that Ford Motor (NYSE: F) was shopping its Jaguar and Land Rover brands. Today it finally announced it has closed the deal to sell these premier British brands to Tata Motors (NYSE: TTM) of India for $2.3 billion. Ford, which has been losing money, found its share price way down, closing yesterday at $5.96 (now up a few cents in premarket trading) and was in need of a cash infusion.

Tata Motors, having just introduced a low-end $2,500 car to the Indian market, is now filling out the upper end of the spectrum by bringing these two well known British brands to a country with a tradition and heritage long ago saturated with British "imperialist" remnants like cricket and tea time. If Jaguar and Land Rover are to be revitalized, then Tata Motors probably has a better chance of success than most.

Ford bought Jaguar for $2.5 billion in 1989 and Land Rover for $2.7 billion in 2000. Nine months ago I posted Chasing Value: Tata Motors LTD - patience, patience, GOT IT! and now Tata has got it! What it hopes to do with these brands is gain some international credibility, based on a solid Indian foundation.

Tata's stock closed yesterday at $17.36, up slightly on the rumors. It is about midway between its 52-week low of $14.71 and its high or $21.30. This deal could send both companies forward humming a new tune. I would even speculate more wildly just for fun that in this world of expanding markets, integrated economies and corporate consolidation, Ford and Tata Motors could one day find reason to unite.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm. He writes the columns Chasing Value and Serious Money. Disclosure: We own shares in TTM.

MAJOR PAPERS:

• Following the collapse of The Bear Stearns Companies Inc (NYSE: BSC), the industry is rampant with rumors wondering about the financial well being of scores of other institutions, according to a Wall Street Journal report called "The Credit Crisis Hits Wall Street". True or not, its giving fits to the companies, regulators, and investors.
• Skyrocketing fuel prices and a weakened economy are taking their toll on the airline industry, reported the Wall Street Journal. Additionally, the proposed Delta Air Lines Inc (NYSE: DAL) merger with Northwest Airlines Corporation (NYSE: NWA) has lost its momentum as airline pilots cannot agree on a structured seniority system.

OTHER PAPERS:

• According to people close to the situation, the New York Times reported that before the end of the month, Citigroup Incorporated (NYSE: C) is planning to lay off another 2,000 investment bankers and traders.
• The Detroit News reported that Ford Motor Company (NYSE: F) appears to have fallen short of its goals in the latest, and possibly last, round of company-wide buyouts for hourly workers.

MAJOR PAPERS:

• According to the Wall Street Journal's "Heard on the Street," Citigroup Incorporated's (NYSE: C) 2008 annual report discloses that on 15 different occasions the bank had daily losses of $100M. Still ahead are what might happen with mortgage investments, leveraged loans and commercial real estate.
• International Business Machines Corporation (NYSE: IBM) today begins the sale of its new Z10 mainframe computer at $1M each, which analysts believe will significantly help the company's hardware and software sales, the Wall Street Journal reported.

OTHER PAPERS:

• Ford Motor Company (NYSE: F), in an effort to urge thousands of workers to take buyouts, is pushing hard with its selling tactics, including adding incentives, job fairs and marketing DVDs and brochures, the New York Times reported.
• Globes reported that Gilat Satellite Networks Ltd (NASDAQ: GILT) has signed two $10M contracts in Africa, which involve both services and the supply of equipment.

Shares of Visteon Corp. (NYSE: VC) are slipping in morning trading after the company posted a larger fourth-quarter loss and announced it would continue its restructuring plan.

The auto parts supplier reported a wider fourth-quarter loss of $43 million, hurt by restructuring costs and write-downs. Included in the company's loss was $30 million related to non-cash asset impairments and $32 million related to restructuring expenses.

However, the company's loss per share of 33 cents managed to beat analysts' estimates for a much larger quarterly loss of 55 cents per share. Visteon's revenue also saw a small increase of only 2% $2.86 billion from $2.81 billion in the same period of last year.