Fox is hoping to beef up its roster of talent for its up and coming (although currently widely mocked) Fox Business Network.

And who are they hoping to add? None other than CNN's Lou Dobbs. According to The New York Times, citing "two people with direct knowledge of the meeting", Mr. Dobbs met for dinner with Fox News president Roger Ailes.

In what looks like a pretty desperate move by a much-hyped network that hasn't gained much traction, Fox Business has taken to running commercials (I just saw it on the Fox News Channel) bashing CNBC investment personality Jim Cramer. Catchy line: "The last thing you need is Jim Cramer."

It reminds me a little bit of a certain presidential candidate who, after earlier disavowing personal attacks, has jumped on the smearing bandwagon as his poll numbers point to desperation.

Maybe this will work for FOX, but I doubt it. People like Jim Cramer and he provides a lot of brilliant insight and analysis, even if his stock picks are something less than that.

News Corp (NYSE:NWS) today announced that it will revamp its Fox Business Network lineup in response to recent viewership reports showing that Americans would rather undergo a cavity search than watch the shows.

Drawing upon inspiration from its successful Fox Entertainment division, we hear that a number of new programs are under consideration:

• Homer Nose Business -- a "Simpsons" take on making 'd'oh' in the food and beverage industries, with field reporters Apu Nahasapeemapetilon, Jr. and Moe Szyslak.
• 24:00 Stocks -- Kiefer Sutherland hosts a new studio show in which CEOs of tanking corporations are subjected to waterboarding and other amusing non-torture interview techniques in order to extract crucial investor information.
• American Idle --The 'idle rich' report by Paris Hilton, featuring the latest exposés directly from the wellspring of the trickle-down economy.
• Prison Break-- Five-minute updates hosted by Andrew Fastow, Conrad Black and Lou Pearlman, live from their offices in U.S. Federal government facilities.

Almost no one watches the News Corp (NYSE: NWS) Fox Business Network.

What is the channel's viewership? According to The New York Times "about 6,300, on average, on any given weekday, according to early estimates compiled by Nielsen Media Research." The comparable number for rival CNBC was 283,000 viewers based on data between October 15 and December 14.

The news has to be a humiliation for Fox. It started the network by saying that it would be a credible challenge to CNBC, and it spent millions of dollars on promoting the new network.

It may get harder for the network to get people to come on its shows. Who wants to go to a studio to be seen by a few kids who are watching TV because they are home sick from school?

Douglas A. McIntyre is an editor at 247wallst.com.

When Fox Busines Network debuts on October 15, it will be a fly buzzing around the elephant that is CNBC. All the talk about the looming war, battle, or clash of the titans is hype.

As BusinessWeek points out, Fox Business Network will have one-third of CNBC's reach and will also lag behind Bloomberg TV. News Corp. (NYSE: NWS) Chief Executive Rupert Murdoch has said his channel will be geared toward Main Street instead of CNBC's Wall Street focus. I don't know what that statement means. CNBC's mission is to try and convince individual investors they must act RIGHT NOW to avoid financial ruin or to gain immediate riches. That seems to speak directly to Main Street.

Murdoch, though, is a patient man. People thought he was nuts to take on Time Warner Inc.'s (NYSE: TWX) CNN, and now Fox News rules the ratings. He keeps the New York Post going because he wants to stick it to the liberal media establishment A.K.A. The New York Times. Power motivates him almost as much as money. That's why the media tycoon doesn't care if Fox Business News isn't immediately profitable or even if it takes some time to get into the black. He's trying to prove a point.

The biggest challenge facing Fox Business News is the same one facing the General Electric Co. (NYSE: GE) cable channel: attracting an audience. For most people who don't read stock market blogs, business news is pretty dry stuff. That's why CNBC's anchors always yell the news written in their teleprompters to make things seem more exciting.