News Corp. (NYSE: NWS), the big media conglomerate that competes with Disney (NYSE: DIS), Time Warner (NYSE: TWX), CBS (NYSE: CBS), Viacom (NYSE: VIA) and General Electric's (NYSE: GE) NBC Universal, reported not-so-good earnings for the fiscal second quarter on Thursday after the bell.

Of course, not many companies are reporting good earnings these days, are they? News Corp. lost $2.45 per share due to impairment charges for goodwill and intangible assets. Throwing that aside, the company earned 12 cents per share. Unfortunately, as you can imagine, that came up well short of estimates of 19 cents per share. Net sales dropped 8%.

Okay, here is an absolutely brilliant idea. And no, I'm not being sarcastic. According to this blurb at The Hollywood Reporter, News Corp. (NYSE: NWS) is interested in doing a sequel to the classic 1987 film Wall Street.

Some of you younger investors out there might not be familiar with the movie, but perhaps you're familiar with the now-famous quote "Greed, for lack of a better word, is good." It was uttered by the loathsome Gordon Gekko, whose alliterative name almost oozes corporate scandal and villainy. That character was played by Michael Douglas. Wall Street was directed by Oliver Stone and it portrayed the evil side of capitalism, replete with insider trading and share-price manipulation. It's considered a classic, iconic fictional snapshot of the current zeitgeist at the time: the only thing that mattered was upward mobility and accumulation of as much net worth as conceivable without consideration for the little guy. It came out around the time of the '87 market crash, so it had that going for it.

This is why News Corp. needs to fast-track the project. According to this source from May of last year, a sequel to Wall Street was already in the works. Obviously, the fact that The Hollywood Reporter mentioned the project this week means that execs at Fox feel that the timing for a sequel is approaching an optimal point. In fact, they really should try to get it out into the marketplace as quickly as they can, and hopefully with Michael Douglas reprising his role as Gekko (Douglas' return is not set in stone at this point). Not only could the movie gross a decent amount at the box office, but think of the synergy potential here.

News Corp. is fighting a battle with General Electric's (NYSE: GE) CNBC as we speak. The Fox Business Channel wants to take away as many viewers as possible from the stock-market network. Problem is, CNBC is a very powerful brand in its arena. Of course, that doesn't deter the pit bulls at Fox. If you had to describe the media company with only one word, that word would, by necessity, be a hyphenate: ultra-competitive. In fact, Fox Business Channel recently slammed BloggingStocks' own Jim Cramer in a recent promo (see a piece on this subject by Zac Bissonnette).

Democratic presidential candidate Barack Obama is about to enter the "No Spin Zone."

The Illinois senator is due to be interviewed by Fox News' Bill O'Reilly, host of the "The O'Reilly Factor," on Thursday, the final night of The Republican National Convention, according to TVNewser.com. I am sure executives at Fox parent company News Corp. (NYSE: NWS) were high-fiving each other when that interview was secured. The clash between the suave Obama and the bellicose O'Reilly will make for interesting television. It will be like a car accident on the highway that people can't help themselves from gawking at.

Maybe Obama views it as a chance to show his supporters that he is not afraid of O'Reilly, who is a pussy cat compared with Russian strongman Vladimir Putin. It's also quite a contrast to the strategy of Republican John McCain, who is keeping the media at an arm's length. His campaign even canceled an interview the candidate had scheduled with CNN's Larry King because it did not like the tough questions anchor Campbell Brown asked its spokesman about the qualifiicaitons of his running-mate Sarah Palin.

Both the Democratic and Republican conventions have been a dream come true for the cable news channels. More people tuned into CNN, which is owned by Time Warner Inc. (NYSE: TWX), for Obama's acceptance than for Fox, MSNBC and the broadcast networks. The address got more viewers than the American Idol final, the Oscars, or the opening ceremony of the Beijing Olympics.

Fox, though, continues to attract more viewers overall, especially during the Republican get-together in St. Paul. General Electric Co.'s (NYSE: GE) MSNBC is gaining viewers too, though some may be curious to see if its feuding on-air personalities will break into a fist fight. All three of the cable news networks are raking in major bucks from those annoying 30-second TV spots that are an unfortunate part of American political life.

A winner has already emerged from the Obama-O'Reilly confrontation before a single punch has been thrown: News Corp. head Rupert Murdoch. The media baron lusts for the power to set the nation's political agenda. Come Thursday night, that's exactly what he will be able to do.

Super Tuesday had a super payoff for CNN.

The Time Warner Inc. (NYSE: TWX) cable channel attracted 3.6 million viewers, beating out Fox News Channel which had 3.5 million and MSNBC -- which I prefer -- which had 2.1 million viewers between 8 and 11 p.m., according to The Los Angeles Times. Before you NPR listeners raise your Starbucks cafe au laits in triumph, remember that one night does not make a trend. Fox still rules the ratings roost overall.

This does underscore a few trends. One is that Fox is no longer the only voice of conservative thought on cable TV with the likes of Lou Dobbs on CNN and Pat Buchanan on MSNBC. Also, the far right brand of conservatism espoused by Fox may be out of favor. The presumptive Republican nominee John McCain is hardly a favorite of the far right even though he's trying really hard to mend fences ahead of the general election.

News Corp., though, is not hurting. During the second-quarter, operating income from its cable channels rose 34% to $1.24 billion as higher revenue from Fox News Channel and the other networks more than off set the startup costs at Fox Business Network and the Big Ten Network.

When Rupert Murdoch's News Corp. (NYSE: NWS) first announced plans to start a cable channel to compete against CNBC, I was psyched. At least, I thought, there would be an alternative to the General Electric Co. (NYSE: GE) channel's must yell TV format. Boy was I wrong.

In its brief existence, Fox Business Network has largely distinguished itself for being undistinguished, making some unbelievably stupid mistakes such as confusing Apple Inc. (NASDAQ: AAPL) with Abu Dhabi. More recently, the anchors of the show "Fox Business Happy Hour", Cody Willard and Tracy Byrnes, appeared a little too happy during a segment on of all things drunk driving. Call it an occupational hazard of hosting a show at a bar. Missing in all of this merriment was one crucial thing: breaking news.

(Note: I crossed paths with Willard and Byrnes at TheStreet.com though I never worked directly with either of them.)

News Corporation (NYSE: NWS), Rupert Murdoch's media empire, today reported second-quarter profit that fell short of Wall Street expectation.

Net income was $832 million, or 27 cents per share, compared with $822 million, or 26 cents, a year earlier. Gains by MySpace along with higher fees by cable networks, including Fox News Channel, pushed up revenue by about 10% to $8.59 billion. Analysts expected earnings of 28 cents on revenue of $8.25 billion.

¿"We are obviously proud of the results we delivered during the second quarter, the highest operating income quarter in our history, but most important is the balanced nature of our earnings momentum with double-digit growth at nearly every operating segment," Murdoch said in the earnings press release.

The Associated Press reports that News Corp.'s (NYSE: NWS) Fox News Network plans to launch Fox Business Network (FBN) to compete with General Electric's (NYSE: GE) NBC Universal's CNBC on October 15. Will the two really compete? CNBC targets upscale investors while FBN says it's targeting Main Street.

One interesting detail in this article is that Dow Jones & Company's (NYSE: DJ) arrangement with CNBC -- giving it exclusive access to the Wall Street Journal until 2012 -- only covers business-related news. This allows FBN to use Journal coverage of other areas such as Washington and lifestyle topics.

I think CNBC will feel threatened by FBN and continue to respond by offering conservative-leaning and big-business-boosterish coverage. Meanwhile FBN will use its well-practiced brand of Amen Chorus stories that both demonize the enemy -- in this case CNBC -- while appearing to support the voiceless, powerless little guy. If I ran CNBC, I would focus primarily on giving my core audience more of what it wants and not try to imitate FBN through patriotic-sounding stories.

Advertisers will pay a premium to access CNBC's upscale viewers and GE cannot afford to lose those dollars.

Peter Cohan is president of Peter S. Cohan & Associates,. He also teaches management at Babson College and edits The Cohan Letter. He owns GE stock, has consulted to News Corp.'s CEO, has appeared as a guest on CNBC and Forbes on Fox, and has no financial interest in Dow Jones.

By canceling `Anchorwoman' , the reality show in which a former World Wrestling Entertainment Inc. (NYSE: WWE) diva Lauren Jones tried her hand being a TV newscaster after one episode, Rupert Murdoch and his News Corp. (NYSE: NWS) media empire has temporarily restored my faith in the good sense of the American people.

Like most people, I never watched `Anchorwoman.' I have better things to do with my time like gouge out my eyes. The sad fact is, though, that the program's scenario isn't that unrealistic. Like newspapers, local TV news is on the decline, and the outlook is pretty bleak.

"In 2006, audiences appeared to be dropping for newscasts across all time periods during the day - even mornings, which had been growing," according to the Project for Excellence in Journalism. "That dampened the hopes raised in earlier years that the hemorrhage in viewers had stabilized."

CNBC has the "Money Honey" Maria Bartiromo and "Street Sweetie" Erin Burnett. There are scads of Internet sites rating the looks of women and occasionally men who work in television news. There's even a Naked News Internet show where the mostly female anchors strip as they deliver the news -- or at least that's what I've heard. Check out the YouTube video below if you want to see what I mean.

If there is a bidding war for Dow Jones & Co. (NYSE: DJ) Rupert Murdoch's lust for power will trump the desire for profits from private equity players such as Blackstone Group LP, Texas Pacific Group or KKR, or any other potential bidders.

Shares of the New York-based financial information company have already soared past the insanely high unsolicited $60 per share offer the CEO of News Corp (NYSE: NWS) has made. Murdoch, though, has coveted the Wall Street Journal for years and would be willing to pay an even steeper price to turn his dream into reality. It wouldn't be a stretch for Murdoch to bid $65 or $70 to snap up Dow Jones.

Other potential buyers view Dow Jones as just a business while Murdoch is most interested in the company's ability to influence the public heading into a presidential election. He is an uneconomical bidder who doesn't mind if some of his media properties lose a little money provided that they further his political agenda.

To be sure, there are some sound economic reasons for a merger between Dow Jones and News Corp. The Journal could certainly give a boost to the nascent Fox business news channel. Though Dow Jones has gotten better under CEO Rich Zannino, the company was mismanaged for years, so there are no doubt still cost savings to be had.

But many questions are yet to be answered.

Would Murdoch -- who has vowed not to interfere with the Journal's news coverage -- keep that promise for other Dow Jones properties? What would become of MarketWatch, Barron's and Dow Jones Newswires? Would WSJ.com remain a subscription service?

Dow Jones & Co.'s (NYSE: DJ) controlling family, the Bancrofts, is meeting today to discuss the unsolicited takeover bid from Rupert Murdoch, according to the Wall Street Journal [subscription]. This meeting should be short and sweet, but it won't be.

Murdoch's $60 per share offer is about a 67% premium over where the stock currently trades. That's not just a generous offer, it's an insanely high one.

But this deal is about more than money. Murdoch has coveted the Journal for years for good reason. The paper would fit nicely with the rest of News Corp's (NYSE: NWS) assets including the Fox News Channel and The New York Post. Plus, it would give him unparalleled power to set the world's political agenda.

The Bancrofts take pride in owning one of the best newspapers in the country. Without it, they would be just another rich family. I believe their concerns about whether Murdoch's meddling would harm the Journal are justified. But that argument would be more relevant if Dow Jones were a private company.

Unfortunately, Dow Jones has been poorly managed for years and its share price shows it. Even with the recent huge run-up, the stock has dropped more than 9% over the past five years. No one wins in the current situation.

The Bancrofts, though, are in a pickle. If they don't take Murdoch's offer, the share price will plummet, costing them billions. Minority shareholders may sue as well because neither strategic buyers nor private equity players would be willing to pay anywhere near the media mogul is offering.

This offer really is too good to refuse.

In what I consider to be a brilliant move by Fox, the television network says that will be airing reruns of popular Fox Network television shows online, at MySpace.com, during the upcoming MLB Baseball playoffs.

The playoffs and resultant World Series end-up preempting several prime-time Fox shows during the October and November timeframes, so instead of forcing customers to watch baseball on their television networks, Fox is giving customers a choice of tuning into reruns of popular Fox shows online.

That, for one, is the a defining example of giving customers choice in the digital age that is integrating television broadcasting with Internet distribution. In fact, the space continues to morph more and more, and the only critical piece missing is an easy, very cheap and popular device for transferring content or even a computer screen's signal into the living room television.

Devices such as the upcoming iTV from Apple will do just that, as already many other gadgets being sold by many companies do. But, so far, the cost is more than it should be (get it down to less than $100). It is also unknown if the interfaces and designs on the current products are as well-designed as Apple's iTV will surely be. If you have one of these devices, comment on it -- I would love to hear how it works.

Will other networks follow Fox's lead and play reruns for a segment of their audience during major sporting events? You know, at least for the wives that have no interest in sports playoffs? Well, that statement comes from the numerous commercials that depict ordinary housewives being bored to tears with sports of all kinds -- a typical marketing stereotype, you know. Seriously though, this move by Fox is really a head-turner. If only more television networks controlled an online empire like Fox does with MySpace.com.