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Entrepreneur's Journal: Should your business start giving away stuff?

Is it possible to run a business by giving away your stuff? It sounds counterintuitive. But hey, Google (NASDAQ: GOOG) gives away much of its offerings, right? I'm actually using Google Docs to write this column, for example.

True, Google is perhaps an exception (it certainly helps to have a huge user base and brand name). But it is worth exploring the concept. In fact, there is an excellent book on the topic -- Free: The Future of a Radical Price-- which came out recently.

Continue reading Entrepreneur's Journal: Should your business start giving away stuff?

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Last updated: February 13, 2012: 03:15 PM

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