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Short City Update: McDonald's: hold short; Fortune Brands: cover short

An update on two short positions: McDonald's Corporation (NYSE: MCD), recommended on June 26, 2009 at a price of $57.00, and Fortune Brands (NYSE: FO), recommended on the same day at a price of $35.56.

McDonald's: Hold Short. MCD's shares remain under pressure. The era of the 'frugal consumer' is well underway in the United States, to McDonald's detriment. There's also a trend away from standardized fast food, and toward local, 'roadside' hamburger joints and diners: they offer unique flavors and recipes, fresher food, and often atmospheres that can't be beat.

Continue reading Short City Update: McDonald's: hold short; Fortune Brands: cover short

Newell Rubbermaid has no complaints about dinner leftovers

This market remains a stock picker's market. Select the wrong stock, and there's a 30-40% haircut up ahead; select the correct stock, and you're positioned for the recovery with modest downside exposure. For a chance at the latter, consider Newell Rubbermaid (NYSE: NWL).

Newell Rubbermaid has the right goods for the new era: the era of the 'frugal consumer' means Americans will be shunning dining out for a very long time, which means leftovers will increase. That's bullish for the company's Rubbermaid food storage containers; kitchen utensils will also see impressive gains.

Continue reading Newell Rubbermaid has no complaints about dinner leftovers

Symbol Lookup
IndexesChangePrice
DJIA-89.2312,801.23
NASDAQ-23.352,903.88
S&P 500-9.311,342.64

Last updated: February 11, 2012: 11:52 PM

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