
I'm as guilty as the next American, but as far as fuel costs are concerned, it seems that we've become a nation of folks who love to complain about $3.00 gasoline but are doing little to actually fuel up less frequently. If public transportation isn't a viable option and carpooling doesn't make sense, one option could be a change in your current ride.
Some consumers have moved to smaller, more fuel-efficient automobiles, but this shift is impacting the mid-sized market, rather than the hulks of the highway. Since 2000, the market share for small cars (and compact trucks) has risen to 31.8% from 21.5%. The mid-sized market, on the other hand, including models such as
Toyota Motor's (NYSE:
TM) Camry and
General Motors' (NYSE:
GM) Chevy Malibu, has seen market share sink to 40.1% from 51.3%.
Now on the other hand, some drivers
don't think an extra $10 or so every time they fill up is worthy of a lifestyle change. Large vehicles, including luxury SUVs, remain as popular as ever. At the turn of the millennium, these vehicles accounted for 27.2% of all sales. In the first quarter of 2007, large vehicles earned a 28.1% share.
While models such as the Cadillac Escalade and Land Rovers are still in high demand, an overall move to fuel efficiency has become a matter for Capital Hill. The Senate is deliberating on a bill that would force automakers to raise their average fuel economy to 35 miles per gallon (mpg) from the current 27.5 mpg by 2020. If high gas prices or the threat of a struggling planet don't force us to consider more responsible vehicle choices, maybe the nation's lawmakers will leave us no choice.
Beth Gaston Moon is an analyst at Schaeffer's Investment Research.