According to Billboard, the Recording Industry Association of America is pushing the major labels to "discuss whether a new physical format is needed as an alternative to the CD." Although the RIAA is attempting to make sure that any new format is shared among the labels, I can't help but wonder what the point is.

I've repeatedly noted the demise of the CD and the growth of digital sales in the three months I have blogged here. Frankly, I don't think the RIAA has the labels' best interest in mind by pursuing a new format to replace the CD. That format clearly already exists in digital downloads. Why not seriously re-invest in the CD as a marketable format, rather than seeking yet another competing format?

Remember when the CD came out? People cried out about the death of vinyl. They've been crying about the death of the CD for a while now (I'm in that group), but let's face it: Digital formats are here to stay. The MP3 and other media files that can be played on pocket devices like Apple Inc.'s (NASDAQ: AAPL) iPod and cell phones are easy to access, and though the transition from CD to digital file is slower than the switch from vinyl to CD was, it is still occurring (imagine what the iPhone may do to this situation). None of this counts to satellite radio subscribers who need neither a CD nor a portable player because their radio receiver is portable (this may be a generalization -- the few people I know that have XM or Sirius have stopped purchasing CDs and don't own MP3 players).

If the RIAA is worried about the compact disc, a new physical format is not the answer. Any new format will face the same competition with digital files that the CD is facing now. Either re-invest and change the CD or make the transition to digital files smoother.