Apple Computer Inc.'s (NASDAQ:AAPL) long rumored mobile phone, or the iPhone as it has been dubbed, was not launched today.
Instead, Linksys, a division of Cisco Systems Inc. (NASDAQ:CSCO), launched its VoIP phone, the iPhone. Reading the press release announcing the Linksys iPhone is odd as the constant mention of the Linksys iPhone sounds somewhat out of place.
So it seems that Cisco already owns the iPhone trademark. Bloggers around the Internet are wondering if that would hurt the launch of Apple's mobile phone.
However, if you remember before Google Inc. (NASDAQ:GOOG) came out with its online payment service, Google Checkout, almost everybody called it GBuy. It didn't seem as if the name change hurt Google Checkout much. Granted, the iPhone was much more hyped, but a name change at the last minute could even add to the hype.

Google Checkout, just unveiled today (this morning) after much rampant speculation about the name and features of what was previously rumored as "Google GBuy", has already
After falling 4.9% in yesterday's trading session to test a new 52 week low at 28.20, eBay Inc. shares have rebounded this morning up 0.8% to lift the stock back up to 28.47 gaining 0.22. 

