Merging GM with Ford?

Brian White — Fri, 27 Jun 2008 09:45:00 EST

Filed under: Deals, Rumors, Ford Motor (F), General Motors (GM)

According to BusinessWeek, a senior General Motors Corp. (NYSE: GM) recently tossed an idea to the troubled automaker: Consider a merger with rival Ford Motor Co. (NYSE: F).

The idea, which the magazine says was shot down at a GM meeting, underscores the problems facing the two American auto icons as consumers pinched by high gas prices dump their SUVs and pick-up trucks in favor of smaller cars. The swiftness of that transition caught just about every auto manufacturer off guard, although Toyota Motor Corp. (NYSE: TM) was better prepared with its lineup of smaller, more fuel-efficient vehicles.

A possible deal would be a large distraction into both companies while doubling the amount of problems a combined auto colossus would face. A long-term combination may have indeed proved quite fruitful, but are both companies seriously ready to have their empires combined? Maybe in 2013, okay?

Financially, if the deal makes sense for the long term, look for this rumor to surface again in the near future. Combining the incredibly high overhead and capability to weather fickle customer preferences in vehicles would never be a bad thing. right now, the timing is bad -- but it could be better in reach of five years. Is the U.S. ready for a single, publicly-held American auto manufacturer? I'm not sure, and there would be mountains of convincing to do if a merger ever comes up again. My bet is it will.

Merging GM with Ford? originally appeared on BloggingStocks on Fri, 27 Jun 2008 09:45:00 EST. Please see our terms for use of feeds.

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Toyota chomping at the bit to unseat GM as world's largest automaker

Brian White — Mon, 18 Sep 2006 13:34:00 EST

Filed under: Management, Industry, Consumer Experience, Internet, Competitive Strategy, General Motors (GM), Marketing and Advertising, Toyota Motor Corp. (TM)

It's been a foregone conclusion for quite some time that Japanese carmaker Toyota Motor Corporation (NYSE:TM) has plans to soon become the world's largest automaker, surpassing General Motors Corporation (NYSE:GM) in generations as the world's biggest. Toyota's knack for making reliable, designer automobiles while not sharing GM's high-cost employee burdens and pension/health care costs has made it the darling of the industry. That alone separates the success/non-success of the both companies, and it's huge. Although GM cars may indeed be very reliable, the perception is that Toyota is a much more quality-built auto than any GM. Remember, perception is reality.

Toyota, which is aiming to increase production by 40% by 2008, may just well unseat GM's place atop the "largest automaker" throne in 2007. Although something as trite as bragging rights is probably not Toyota's aim, the company has not yet lost its focus of excellent cars and trucks and the dependability record that goes along in the glove box of every Toyota vehicle.

But what would a GM-Ford merger do to the plans by Toyota to become the world's largest? More than likely it would delay the dethroning. It might even throw enough grease into the monkey machine to get a Toyota plan off track. A combined GM and Ford would have unparalleled reach globally and would most likely streamline itself into a nimble and focused corporation again that does not bleed billions each fiscal year. Toyota and Honda, though, would not sit still and Toyota would still aim to become the world's largest automaker. Maybe by 2010 we'll all know, but before then, stay tuned to a web browser near you.

Toyota chomping at the bit to unseat GM as world's largest automaker originally appeared on BloggingStocks on Mon, 18 Sep 2006 13:34:00 EST. Please see our terms for use of feeds.

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