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General Motors (NYSE: GM) will be celebrating its 100th birthday this year. Instead of completely focusing on the past, the automaker will focus on the future and what the next century will bring to the storied Detroit auto company.

Right off the bat, GM wants to have the first mass-produced, 100% electric vehicle on the planet available to its customers. Unless ExxonMobil and Valero Energy are prepared to shrivel up and go away, we'll all believe that when we see it. But when GM CEO Rick Wagoner starts talking about a future GM vehicle that's a safer, more fuel-efficient transportation "appliance," that garners much more attention. Wagoner will be giving his pitch at next week's Consumer Electronics Show in Las Vegas, the gadget gathering to which automakers and cellphone manufacturers come together to talk about working together.

Wagoner recently said that "A lot of the first century was about the U.S. and developed markets ... it's really going to be a very different geography for our business as we go forward." GM's 100-year celebration - -dubbed GMnext -- gives some interesting insight into what the automaker has planned for the near and far future.

Although GM has been credited with taking Henry Ford's idea of assembly-line car manufacturing and giving customers several brands, styles and colors to choose from, the company lost U.S. market share domestically in 2007 and saw its stock dive to low levels. Let's hope the next 100 years end in a much brighter picture.

General Motors turning 100 in a precarious position originally appeared on BloggingStocks on Fri, 04 Jan 2008 12:02:00 EST. Please see our terms for use of feeds.

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