Goodyear Tire & Rubber (NYSE: GT) is another one of those generations-old stocks for which it's not easy to make a case.

The reason GT is not for the squeamish is obvious enough: a major decline in vehicle sales -- and equally significant: miles driven -- hits right at the company's core revenue stream: civilian tire sales.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Baidu Inc. (NASDAQ: BIDU) reported better-than-expected Q1 earnings as revenues surged in the quarter.
• Burger King Holdings Inc. (NYSE: BKC) just beat Q3 expectations despite weak same-store sales growth.
• Corn Products International Inc. (NYSE: CPO) Q1 results were dragged down by higher corn costs.
• Dow Chemical Co. (NYSE: DOW) Q1 earnings sank on falling sales, job cuts and acquisition costs.
• Eastman Kodak Co. (NYSE: EK) reported a deeper-than-expected Q1 loss and suspended its dividend.
• Energizer Holdings Inc. (NYSE: ENR) posted better-than-expected Q2 earnings but revenue declined.

Analyst upgrades:

• Stephens upgraded Arris (NASDAQ: ARRS) to Overweight from Equal Weight following the company's Q1 results and raised its target on shares to $15 from $8.
  
• Goldman upgraded Goodyear Tire (NYSE: GT) to Neutral from Sell and raised their target to $11 from $7 citing better earnings prospects and stabilizing volumes.
  
• KeyBanc upgraded Parkway Properties (NYSE: PKY) to Hold from Underweight citing the company's improved balance sheet and valuation.
• Digital River (NASDAQ: DRIV) was raised to Perform from Underperform at Oppenheimer.
  
• Barclays (NYSE: BCS) was raised to Buy from Sell at Royal Bank of Scotland.
  
• First Potomac (NYSE: FPO) was upgraded at RBC Capital to Sector Perform from Underperform.

Analyst upgrades:

• Goldman upgraded shares of Daimler (NYSE: DAI) to Buy from Neutral as it believes the company's restructuring and greater visibility on its outlook could be positive for the stock.
  
• JP Morgan upgraded shares of Goodyear Tire (NYSE: GT) and Cooper Tire (NYSE: CTB) to Overweight from Neutral on expectations that industry volumes will improve in the coming quarters.
  
• Friedman Billings upgraded Websense (NASDAQ: WBSN) following the company's better than expected preliminary Q1 results. The firm maintains a $17 target on shares.
• Ruby Tuesday (NYSE: RT) was upgraded to Buy from Hold at KeyBanc.
  
• Portfolio Recovery (NASDAQ: PRAA) was raised to Buy from Neutral at SunTrust.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Apollo Group Inc. (NASDAQ: APOL) reported that Q4 revenue soared despite the recession.
• Baidu Inc. (NASDAQ: BIDU) posted strong annual revenue, but at a slowing growth rate.
• Career Education Corp. (NASDAQ: CECO) easily topped Q4 earnings expectations, lifting shares up.
• Comcast Corp. (NASDAQ: CMCSA) Q4 earnings beat expectations and it increased its dividend.
• CVS Caremark Corp. (NYSE: CVS) shares jumped after it reported higher earnings in Q4.
• Digital River Inc. (NASDAQ: DRIV) shares soared on better-than-expected Q4 earnings and revenue.
• Expedia Inc. (NASDAQ: EXPE) reported dismal results due to a huge good will write down.
• Goodyear Tire & Rubber Co. (NYSE: GT) posted a greater-than-expected Q4 net loss and announced job cuts.
• Hormel Foods Corp. (NYSE: HRL) exceeded Q1 earnings expectations due to the popularity of SPAM.

Analyst upgrades:

• Citigroup upgraded WebMD (NASDAQ: WBMD) shares to Buy from Hold on valuation following the company's Q4 results and outlook. The firm maintains a $25 target on the stock.
  
• Goldman upgraded Verizon (NYSE: VZ) and AT&T (NYSE: T) to Buy from Neutral based on valuation and expectations for 2010 earnings growth.
• Roth upgraded Maxwell Tech (NASDAQ: MXWL) to Buy from Hold following the company's Q4 results to reflect strong ultracapacitor sales growth and gross margin improvement. The firm maintains a $12 target on the stock.
• Nara Bancorp (NASDAQ: NARA) was raised to Market Perform from Underperform at Friedman Billings.
• Cubic (NYSE: CUB) was upgraded to Neutral from Overweight at JP Morgan.
  
• Terex (NYSE: TEX) was lifted to Outperform from Market Perform at Wachovia.

Shares of Akron, Ohio based Goodyear Tire and Rubber (NYSE: GT) are trading in the red this morning after the company reported dismal fourth quarter and full year 2008 earnings this morning.

Going into today's earnings release, analysts had been expecting to see the company show a $1.03 per share loss for its fourth quarter, but the results came in worse than expected, with a quarterly loss down at -$1.37 per share. This compares to a profit during the same period last year of 23 cents per share.

U.S. stock futures crept higher Wednesday morning, but investors will likely continue to focus on President Obama's economic stimulus bill, housing plan and auto and financial sector bailouts: Before the bell: Stocks may start session higher; housing plan, economy, autos in focus

General Motors Corp. (NYSE: GM) and Chrysler LLC barely managed to submit their recovery plans by the deadline that was part of their deal to receive $13.4 billion in government loans. It wasn't clear how they could plan a recovery given the state of the economy in general and the auto industry in particular. GM said it is cutting a total of 47,000 jobs globally and closing five more U.S. factories. It said it may need up to $30 billion, but asked for $9.1 billion now. Chrysler said it will cut 3,000 more jobs and stop producing three vehicle models. Chrysler requested $5 billion in new loans. GM shares rose 2.3% in premarket trade.

Among all the negative economic data that came out last week was a positive surprise: retail sales were higher in January. A fluke or a glimmer at the end of the tunnel? That may depend on whether we see any positive surprises arising from items on this week's economic calendar:

• Consumer Analyst Group of New York Conference: Monday through Friday
• NY Empire Manufacturing Index (Feb. 2009): Tuesday, 8:30 AM
• NAHB Housing Market Index (Feb. 2009): Tuesday, 1:00 PM
• Fed's Bullard speaks before National Association of Business Economists: Tuesday, 1:00 PM
• Housing starts (Jan. 2009): Wednesday, 8:30 AM
• Fed's Pianalto speaks before Commercial Developers Power Breakfast: Wednesday, 9:00 AM
• Industrial production (Jan. 2009): Wednesday, 9:15 AM
• Fed's Bernanke speaks before National Press Club Luncheon: Wednesday, 12:30 PM

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Activision Blizzard Inc. (NASDAQ: ATVI) beat Q3 profit expectations and announced share buybacks.
• Ambac Financial Group Inc. (NYSE: ABK) Q3 net loss widened for various reasons, sending its shares lower.
• Best Buy Inc. (NYSE: BBY) earnings prospects could benefit from difficulties at Circuit City (NYSE: CC).
• Blockbuster Inc. (NYSE: BBI) reported a smaller-than-expected Q3 loss and same-store sales up a bit.
• Cisco Systems Inc. (NASDAQ: CSCO) earnings were essentially flat and revenue rose marginally.
• Fluor Corp. (NYSE: FLR) better-than-expected Q3 earnings sent its shares soaring.
• General Motors Corp. (NYSE: GM) delayed its Q3 report and briefly halted trading of its stock.
• Goodyear Tire & Rubber Co. (NYSE: GT) Q3 earnings easilly topped analysts' expectations.
• Marvel Entertainment Inc. (NYSE: MVL) Q3 results soared due to Iron Man and Incredible Hulk.
• MBIA Inc. (NYSE: MBI) greater-than-expected Q3 loss was due in part to residential mortgage exposure.
• News Corp. (NYSE: NWS) fell short of Q1 estimates and warned of the coming slowdown.
• Qualcomm Inc. (NASDAQ: QCOM) beat analysts' Q4 expectations but lowered its guidance.
• Revlon Inc. (NYSE: REV) reported unimpressive Q3 results, though the cash-flow statement was decent.
• Time Warner Inc. (NYSE: TWX) reported strong Q3 results but lowered its full-year outlook (see transcript).
• Viacom Inc. (NYSE: VIA) Q3 profits slipped but it beat Wall Street expectations by a penny.
• Whole Foods Market Inc. (NYSE: WFMI) lowered full-year forecast garnered interest from private equity.

Also, our Obama Picks include companies whose earnings could benefit from the outcome of the presidential election.

For more earnings highlights from this week, see Ford, Toyota, Goldman Sachs, Disney, Sprint, ADM and others.

Upcoming quarterly reports include AIG (NYSE: AIG), Starbucks (NASDAQ: SBUX), Tyson (NYSE: TSN), Microsoft (NASDAQ: MSFT), Applied Materials (NASDAQ: AMAT), Macy's (NYSE: M), Dr Pepper (NYSE: DPS), Kohl's (NYSE: KSS), Wal-Mart (NYSE: WMT), JCPenney (NYSE: JCP).

Visit AOL Money & Finance for more earnings coverage.

Goodyear Tire & Rubber (NYSE: GT) shares are trading higher today after the company posted third-quarter earnings of $31 million, or 13 cents per share. GT's adjusted profit of 43 cents per share beat analysts' estimates of 33 cents per share. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on GT.

GT opened this morning at $10.06. So far today the stock has hit a low of $9.43 and a high of $10.67. As of 3:00, GT is trading at $9.58, up 0.66 (7.4%). The chart for GT looks neutral and S&P gives GT a 3 STARS (out of 5) hold ranking.

For a bullish hedged play on this stock, I would consider a December bull-put credit spread below the $7.50 range. A bull-put credit spread is an options position that combines the purchase and sale of put options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. For this particular trade, we will make a 19.0% return in just seven weeks as long as GT is above $7.50 at December expiration. Goodyear would have to fall by more than 21% before we would start to lose money. Learn more about this type of trade here.

GT hasn't been below $7.75 at all in the past year and has shown support around $8.50 recently.

Brent Archer is an options analyst and writer at Investors Observer.

DISCLOSURE: Mr. Archer owns and/or controls diversified portfolios of long and short stock and option positions that may include holdings in companies he writes about. At publication time, Brent neither owns nor controls positions in GT.

U.S. stock futures were somewhat higher Monday morning as investors put October -- one of the worst months ever -- behind them and braced for the impact of the presidential election. A slew of economic data will be released this week, including September construction spending and the October release of the ISM index due today after the market opens. Global stocks were generally higher even as oil slipped again.

PepsiCo Inc. (NYSE: PEP) said Monday it will invest $1 billion in China over the next four years. The beverage company wants to expand local manufacturing capability, research and development and sales force.

General Motors Corp. (NYSE: GM) -- the company has been in the process of trying to find a way to merge with Chrysler. While we didn't hear much about the merger so far from the United Auto Workers union, it seems
it intends to play a key part in it and has has retained an adviser to help with workers' concerns should the merger occur, the WSJ reported.

Boeing Co. (NYSE: BA) saw its 27,000 machinists resuming work Sunday after a 57-day strike that shut down production. Because of logistics, it will take several weeks before Boeing is running normally. The company missed at least 70 deliveries as a result of the strike. Seems it may miss more until production is properly under way. Boeing was downgraded to Conviction Sell from Neutral by Goldman Sachs, saying investors should sell into the strength from the resolution of the machinists union strike.

The focus of last week's preview was on oil and energy companies, and we saw that big oil had a good week, reporting better-than-expected results and record profits driven by high prices in the third quarter. Energy-related companies are well represented again this week and expectations in general remain high.

Early in the week, analysts surveyed by Thomson Financial anticipate that the big earnings gainers will include EOG Resources Inc. (NYSE: EOG), Anadarko Petroleum Corp. (NYSE: APC), and Cimarex Energy Co. (NYSE: XEC), which are expected to post profits of $2.24 per share (up 64.7% from a year ago), $1.48 per share (up 52.7%) and $2.26 per share (up 61.1%) respectively. All three of them have offered positive surprises in recent quarters, and analysts on average recommend buying EOG and Anadarko. Other expected big earnings gainers early in the week include Forest Oil Corp. (NYSE: FST), Pioneer Natural Resources Co. (NYSE: PXD), Comstock Resources Inc. (NYSE: CRK), and MasterCard Inc. (NYSE: MA). The earnings of phosphates producer Innophos Holdings Inc. (NASDAQ: IPHS) are expected to have risen 92.3% to $3.37 per share. Innophos beat estimates in the previous quarter by a whopping 210%, and analysts have been impressed with Innophos's lack of debt and pricing gains despite the slowing economy, so, on average, they recommend buying IPHS.

Also early in the week, analysts expect Goodyear Tire & Rubber Co. (NYSE: GT), Kaiser Aluminum Corp. (NASDAQ: KALU), and Oshkosh Corp. (NYSE: OSK) to report that their profits fell 52.9% to $0.33 per share, 45.1% to $0.67 per share, and 41.2% to $0.67 per share, respectively. These companies have tended to beat estimates in recent quarters, and the consensus recommendations of analysts are to buy them. However, PMI Group Inc. (NYSE: PMI), one of the largest private mortgage insurance providers in the U.S., is expected to take another hit as the housing slump drags on. The California-based company is expected to have widened its net loss from $1.04 per share a year ago to $2.43 per share in the most recent quarter. Its shares are down 84.5% from a year ago, and have been trading recently near their 52-week low.

So the earnings crunch continues, and here's a look at some companies scheduled to report results this week that are anticipated to be big winners and losers in terms of earnings growth.

Analysts surveyed by Thomson Financial expect the following to report strong earnings growth when compared to the same period of the previous year.

• Apache Corp. (NYSE: APA): $4.10 EPS (+53.9%) on revenue of $3.8 billion (+54.6%)
• EOG Resources Inc. (NYSE: EOG): $2.34 EPS (+50.0%) on revenue of $1.7 billion (+62.2%)
• Avon Products Inc. (NYSE: AVP): $0.47 EPS (+44.7%) on revenue of $2.6 billion (+11.5%)
• Goodyear Tire & Rubber Co. (NYSE: GT): $0.62 EPS (+43.5%) on revenue of $5.3 billion (+7.0%)
• Hess Corp. (NYSE: HES): $2.76 EPS (+38.4%) on revenue of $8.3 billion (+14.6%)
• Murphy Oil Corp. (NYSE: MUR): $2.19 EPS (+35.2%) on revenue of $7.8 billion (+126.2%)
• Noble Energy Inc. (NYSE: NBL): $2.08 EPS (+34.6%) on revenue of $1.0 billion (+40.1%)
• U.S. Steel Corp. (NYSE: X): $3.91 EPS (+32.0%) on revenue of $5.9 billion (+39.6%)
• Corning Inc. (NYSE: GLW): $0.49 EPS (+30.6%) on revenue of $1.7 billion (+21.3%)
• Exxon Mobil Corp. (NYSE: XOM): $2.52 EPS (+27.4%) on revenue of $144.4 billion (+46.8%)

Clearly expectations are high for oil and energy. Other companies expected to report double-digit earnings growth include Chevron Corp. (NYSE: CVX), CVS Caremark Corp. (NYSE: CVS), NYSE Euronext Inc. (NYSE: NYX), Verizon Communications Inc. (NYSE: VZ), and Aetna Inc. (NYSE: AET).

In this series, we take a look at the 25 stocks on the S&P 500 Index (SPX) that have turned in the worst performance during the past decade -- what went wrong, and what happens next.

More than one U.S. automaker found its way onto our roster of SPX underperformers, and so it comes as no surprise that The Goodyear Tire & Rubber Company (NYSE: GT) also makes an appearance. The stock peaked at $76.75 in March 1998 -- around the same time that Plains Resources agreed to acquire GT's All American Pipeline System, along with two other businesses, for $420 million in cash.

What went wrong? At number 20 on our list of SPX losers, GT shed 72% of its value during the 10-year period ending June 30, 2008. Declining auto sales at General Motors (NYSE: GM) is a topic that's made headlines as recently as this month, but Goodyear started feeling the impact of slowing auto sales well before the millennium turned.

Just about ten years ago, in the summer of 1998, a strike at GM resulted in an oversupply of tires. Goodyear was forced to lay off workers, and the company's third-quarter earnings report was a disappointment that year. In a bid to stay competitive in the struggling auto industry, Goodyear teamed up with Sumitomo Rubber Industries. It was not just a strategic move; it was a merger that fulfilled the recent prophecy of then-CEO Samir Gibara: he'd vowed in 1998 that Goodyear would surpass Bridgestone and Michelin to be the #1 tire company in the world. Of course, this particular bragging right cost the company $936 million ... and let's just say that GT couldn't exactly write a check for that amount.