"The video game industry was once thought to be virtually recession proof; unfortunately, recession reality has intruded," notes Geoffrey Seiler, who adds, "Boosters, however, are pointing to new games scheduled for release later this year as a reason for optimism."

In his always-informative BullMarket.com, the advisors offers an in-depth review of the sector, highlights potential opportunities in GameStop (NYSE: GME), Electronic Arts (NASDAQ: ERTS), and Activision Blizzard (NASDAQ: ATVI).

"When you get right down to it, success in the video game business isn't much different from the movie business: developers are only as good as their last hit game.

An update on two short positions: GameStop Corp. (NYSE: GME), recommended on May 26, 2009 at a price of $26.00, and Telefonica S.A. (NYSE: TEF), recommended on the same day at a price of $61.11.

GameStop: Hold Short. It's still hard to make the case for growth in high-end / sophisticated games amid a slowdown in consumer spending. The era of the 'frugal consumer' is upon us: basic games are in, pricey games are out. Cover Short on a bounce off $20, $17, $15, or $10. Buy/Stop Loss if you sold shares in this company: $33.

September is drawing to a close. What does this signify? Well, one of my favorite times of the year, Halloween, will soon be upon us. Even more than that, holiday shopping is about to begin in earnest. Is your portfolio ready?

I've been checking around for investments in the retail sector. Problem is, so many of them have already had significant run-ups. However, even with these higher stock prices, the sector still might be an interesting one to look at since it's possible that Christmas could turn out okay. A post on DailyFinance discusses a report from the International Council of Shopping Centers, which basically states that numbers from this holiday season should see an improvement over last year's data.

Just a few weeks after speculation that Best Buy Co. (NYSE: BBY) may be on the lookout for buying up video game retailer Gamestop Corp. (NYSE: GME), the CFO of the largest consumer electronics company in the U.S. is now saying that the used video game industry is "strategically very interesting." This is sly-speak for "we're on the prowl for the acquisition in the space that makes the best sense."

It's finally happened. Nintendo (OTC: NTDOY) has reduced the price of its Wii gaming console. What once was $250 is now $200 (or, technically, $199.99, the psychologically important way of designating the new cost).

Why did Nintendo do this? Because both Microsoft (NASDAQ: MSFT) and Sony (NYSE: SNE) have cut the costs of their own entertainment systems. Plus, we're simply at that point in the latest video-game cycle when cuts are implemented. Hardware eventually becomes less expensive. When demand levels fall off, more casual, value-oriented consumers are courted with cheaper prices.

Perhaps Best Buy Inc. (NYSE: BBY) is looking to make video games a centerpiece of its product offerings. Video game rival Gamestop Corp. (NYSE: GME) could be a potential takeover target for the largest consumer electronics retailer in the U.S. Best Buy recently stated that game sales is a focus area, so there is more truth to this rumor than not.

After all, retailers will use every trick in the book to get feet inside the doors. So many products in retail are loss leaders, but they get traffic inside, and statistically that translates into sales for a certain portion of customers. By buying Gamestop, Best Buy would become one of the premium video game retailers in the U.S., causing even more foot traffic to creep inside its brick-and-mortar locations. This has been a rumor in the past, but it makes sense now more than ever.

So you've heard the news I'm sure. Microsoft Corporation (NASDAQ: MSFT) is not standing still in the video-game wars. It recently reduced the price of the Xbox 360 Elite system by $100. We now have parity between an Xbox 360 unit and a Sony Corporation (NYSE: SNE) PlayStation 3 console.

It's going to be interesting to see how hardware sales perform in the coming months. Intuitively, one would have to expect a bump in the number of units sold for both companies. But which one will win out?

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Aeropostale Inc. (NYSE: ARO) strong Q2 results beat expectations due to rising same-store sales.
• Agilent Technologies Inc. (NYSE: A) Q3 earnings topped low expectations and revenue declined.
• Analog Devices Inc. (NYSE: ADI) posted better-than-expected Q3 results but shares fell on weaker margins.
• Baidu Inc. (NASDAQ: BIDU) CEO said its new advertising efforts will boost sales over the long run.
• Barnes & Noble Inc. (NYSE: BKS) had a better-than-expected Q2 profit but same-store sales fell.
• BJ's Wholesale Club Inc. (NYSE: BJ) reported solid Q2 numbers and raised its full-year guidance.

GameStop (NYSE: GME - option chain) stock is trading lower today after the company announced it earned 0.23 per share in the second quarter, a nickel below expected results. Also, GME lowered its full-year forecast, blaming an industry-wide slowdown. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on GME.

This morning, GME opened at $23.24. So far today the stock has hit a low of $23.01 and a high of $24.10. As of 11:50, GME is trading at $23.88, down $1.30 (-5.2%). The chart for GME looks bullish and S&P gives GME a positive 5 STARS (out of 5) strong buy ranking.

Best Buy Co. (NYSE: BBY) has seen some success in its Canadian stores in selling used video games. Due to that, used video games may come to U.S. stores this year, opening up a new avenue for foot traffic into the largest consumer electronics retailer in the U.S. Why rent video games when you can purchase them at heavy discounts?

Best Buy (NYSE: BBY), the electronics mecca that competes with retailers such as Wal-Mart (NYSE: WMT), Target (NYSE: TGT), Sears (NASDAQ: SHLD), and GameStop (NYSE: GME), will be issuing earnings for the first fiscal quarter on Tuesday, June 16. According to this source, Best Buy will see a decline in net income. Analysts believe that the retailer will do $0.34 per share, which represents a drop of about 20%.

But, according to that same source, Best Buy has beaten the analysts at their game in the last two quarters. If you ask me, I think the company has a good chance of beating the forecast yet again. With all the euphoria in the equities market as of late, and with all the talk about the recession possibly coming to an end late this year, I feel that consumers must have been in a better mood in the most recent quarter. And one would assume a big name like Best Buy would get its share of the traffic.

The news continues to be bad for Nintendo (OTC: NTDOY) shareholders. The Wii is slowing down. While it remains a powerful force in gaming hardware, it's just not as compelling in terms of sales as it used to be.

Bloomberg tells the tale. The data for April sales show that the Wii sold less than half as many consoles in the U.S. this year as compared to April of 2008. Last month, the Wii moved 340,000 units. A year ago, the Wii sold over 700,000 units. That's a big difference. Now, don't get to thinking that Nintendo has now given up its crown. The Wii still outsells both the Sony (NYSE: SNE) PlayStation 3 and Microsoft's (NASDAQ: MSFT) Xbox 360 in domestic locations.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Aeropostale Inc. (NYSE: ARO) beat profit expectations as revenue and same-store sales both increased.
• Aruba Networks Inc. (NASDAQ: ARUN) received an analyst's upgrade following its Q3 report.
• Buckle Inc. (NYSE: BKE) reported better-than-expected Q1 expectations as revenue surged.
• Campbell Soup Co. (NYSE: CPB) higher Q2 earnings beat expectations and sent shares upward.
• Deere & Co. (NYSE: DE) reported better-than-expected Q3 earnings, sending shares higher.

Video-game retailer GameStop Corp. (NYSE: GME) is seeing quite a sell-off in the wake of its first-quarter earnings report. This morning, GME reported net income of $70.4 million, or 42 cents per share, topping year-ago results by a nickel per share and beating analysts' estimates by a penny. Sales were on the upswing as well, gaining 9% to $1.98 billion to match Street expectations (same-store sales dropped 1.5%).

While all seemed fairly well and good for this reporting period, the future isn't quite so bright. Company officials project per-share earnings of 28 to 33 cents, falling considerably shy of the 40 cents expected by analysts. What's more, same-store sales are now projected to drop between 8% and 11%.

Some contend that shorting stocks is un-American. Hardly. Selling short provides liquidity to the markets, aids in price discovery, and provides an extra check -- some argue the only check -- against ill-conceived business ideas and incompetent executives.

New York Stock Trader Dave Fischer is a short king, and has made most of his money over the past 15 years shorting stocks. His favorite phrase is, "With those fundamentals, that stock can't hang on for long."

Short these shares if you can tolerate high-risk and are an experienced investor that does not remove Buy/Stop Losses.