Gannett (NYSE: GCI) lost more than half its third-quarter profits year-over-year, as the newspaper industry shows yet another sign of decline. A substantial drop in ad revenue was the primary reason for the plunge.

The newspaper giant was able to stay in the black because of aggressive cost cutting, a move that can work for only so long. For now, it's the most popular option available to the beleaguered industry, as evidenced by a New York Times (NYSE: NYT) announcement that it would slash another 100 positions from the newsroom, and more positions elsewhere.

In this series, we take a look at the 25 stocks on the S&P 500 Index (SPX) that have turned in the worst performance during the past decade – what went wrong, and what happens next.

It's possible that you may have heard some rumors about the death of print media. As it turns out, they're more or less true. Not long after Al Gore invented the internet during the 2000 elections, readers began defecting from traditional print media toward internet-based alternatives. The immediacy and convenience of online publications have sucked the lifeblood -- and the ad revenue -- from traditional, more easily folded newspapers.

And, if you're looking for a company that's waist-deep in the print-periodicals business, look no further than Gannett Co. (NYSE: GCI). The Virginia-based outfit prints daily newspapers that are published around the country, spanning from USA Today to the Detroit Free Press to my own local fish-wrapper, The Cincinnati Enquirer.

What went wrong? At number 23 on our list of the S&P 500's worst 10-year laggards, GCI lost 70% of its value during the decade ended June 30, 2008. The stock peaked at $91.38 in April 2004, and its performance since then can best be described as "prolonged death throes." Sure, there were a few upbeat quarters mixed in, but the industry trend was (and is) inescapable. According to the Newspaper Association of America, circulation revenue has dropped consistently in the past five years. GCI's decline on the charts has been just as consistent; since June 2004, the stock's 10-month and 20-month moving averages have ushered the stock ever southward.