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Hottest Products of 2007: Kids face Webkinz shortages

Posted Nov 24th 2007 9:12AM by Jonathan Berr (RSS feed)
Filed under: Products and Services, Consumer Experience, Competitive Strategy, Marketing and Advertising

This post is part of our Hottest Products of 2007 feature. Also check out our other Hottest Products of 2007 posts and let us know which product you think is the greatest thing since sliced bread.

Webkins Webkinz are the most annoying trend since Beanie Babies, which were the most annoying trend since Cabbage Patch Kids. They also are among the most cleverly marketed products ever.

Ganz, the closely held Canadian company behind Webkinz, seems to have figured out how to entertain today's media-saturated kids.

"More and more, kids are going to the internet," Ganz says on its website. "Why? It's interactive. Instead of passively watching television, the internet gives kids choice. They can play games, chat with friends and express themselves. They decide how to have fun."