Yesterday I visited a near by Gap store in 'up-scale' Santa Monica. When I walked in I was immediately disappointed by how down scale the store was. It was clean and bright and the sales people were helpful but there was little of interest to purchase and few customers too.

Actually, I was out for a lunch walk and the Gap store was on the way so I decided to see if they might have a nice simple shirt. As an architect and designer (dad was a tailor) I was wondering about their window displays before I entered. The Santa Monica store has seven large windows, each with mannequins wearing a reddish-mauve t-shirt with black jeans. The motif repeated in each window as if that was the only thing the Gap sold, or as if repeating the same thing over and over created something 'chic' or artistic -- I don't think so. It looked poor on product and ideas!

Since the crumpled, wrinkled, used, worn-out look is obviously in vogue you can be sure there was nothing for me. I can do that to my clothes by myself without anyone's help and without paying extra. Even notwithstanding my own personal taste, there were really very few products for sale, or variations on the theme even if one were looking for this type of wardrobe. I will not waste your time by enumerating the number of things that were not available that should have been, or could have been. I will simply point out that my impression was that this was a nice place with nice people and NO IDEAS and NO MERCHANDISE to choose from!

The women's section had more selection and the kids and baby offerings were only a little better.

Continue reading Public or private, the GAP has gaps

Public or private, the GAP has gaps originally appeared on BloggingStocks on Thu, 01 Feb 2007 13:03:00 EST. Please see our terms for use of feeds.