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Entrepreneur's Journal: Key steps for telesales success

Posted Jul 5th 2009 5:40PM by Tom Taulli (RSS feed)
Filed under: Competitive Strategy, Marketing and Advertising, Small Business

With so much noise about online advertising and social media, the topic of telesales seems kind of outdated, if not obsolete. Yet, in today's rough economy, telesales may be even more important; that is, it can be an effective way to get someone -- who is noncommittal -- ultimately to buy your product.

So, how can your company leverage telesales? Let's take a look.

Continue reading Entrepreneur's Journal: Key steps for telesales success

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