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The decision of Walt Disney Co. (NYSE: DIS) to let gay couples have Fairy Tale weddings at its Disneyland and Walt Disney World resorts has everything to do with profits and little to do with social policy.
These wedding packages aren't cheap. The $25,000 Magic Kingdom Park wedding deal in Disney World lets people get married with Cinderella's Castle as a backdrop. Guests are transported down Main Street USA via motorized cars. Costumed trumpeters herald the arrival of the couple in a horse-drawn carriage.
Sounds lovely, no?
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