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It seems that Web 2.0 is invading all parts of our lives – including personal finance. One example is Geezeo.
Yes, it has elements of social networking. It is also fun, free, and has a cool name. But, will it make a difference? Will you trust it with your finances?
Well, TheStreet.com (NASDAQ: TSCM) thinks so. That is, the firm invested $1.2 million in Geezeo (getting a 13% equity stake -- with an option to buy the whole company).
Actually, TheStreet.com has had some luck with such strategic deals. For example, it's acquisition of Stockpickr.com seems to have been a success.
Of course, with the strong brand and traffic of TheStreet.com, I'm sure we'll be hearing much more from Geezeo. And, if there is some traction, the application should be quite sticky (after all, it's a hassle to change over to a new personal finance tracker).
Tom Taulli is the author of various books, including The Complete M&A Handbook
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