Despite what you here from almost all quarters about the market dropping ten percent or so, in what is deemed a bear market correction of our recent bear market rally, I will continue to buy into this market. Of course I will be selective, and as always be thinking long term. This has helped me substantially over the past ten months beating the market by a huge margin.

Keeping this in mind I examined my watch list for candidates that have been long term winners, and consistently beat the overall market using the Standard & Poors 500 index for comparison. The volatility in the market is certain to produce more buying opportunities.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Apollo Group Inc. (NASDAQ: APOL) posted better-than-expected Q3 earnings due to higher enrollments.
• Ball Corp. (NYSE: BLL) expected earnings growth resulted in an upgrade from one analyst.
• Constellation Brands Inc. (NYSE: STZ) shares soared after Q1 earnings topped analysts' expectations.
• General Mills Inc. (NYSE: GIS) profit doubled in Q4, beating estimates, and annual sales also rose.
• H&R Block Inc. (NYSE: HRB) reported earnings growth for the fiscal year but essentially flat revenues.
• Schnitzer Steel industries Inc. (NASDAQ: SCHN) surprised analysts with a Q3 loss, sending shares lower.
• Sealy Corp. (NYSE: ZZ) Q2 earnings fell short of expectations and revenues declined due to the recession.

TheStreet.com's Jim Cramer says there's good in this market -- remember that.

Does unemployment trump everything? Does it trump Apple (NASDAQ: AAPL) (Cramer's Take) sales? Does it trump 3G and 4G? How about Chinese orders? How about General Mills' (NYSE: GIS) (Cramer's Take) numbers? Yum!'s (NYSE: YUM) (Cramer's Take) business? Does unemployment trump pending home sales? Or order pick-ups in autos and a subsequent bottom?

That's what you have to ask yourself when you sell. You have to ask yourself whether 40,000 or 60,000 jobs trumps everything good that has happened. You have to ask yourself if the government were to take 100,000 of those people and give them jobs taking care of federal lands and parks or working at the post office or having them go into a conservation corps, whether we would be up and not down.

Food manufacturer General Mills, Inc. (NYSE: GIS) recently reported a 5% jump in fourth-quarter net sales. This resulted in a net income jump of almost 10%, from $185.2 million to $358.8 million. This translated into a leap from 53 cents to $1.07 per share, or an adjusted earnings increase from 73 cents to 86 cents per share. In the same period, sales increased from $3.47 billion to $3.65 billion.

Although most famous for its breakfast cereals, General Mills actually provides a wide array of home cooking products, ranging from the old-fashioned to the organic and from raw ingredients to fully-prepared meals. As such, it is positioned to experience massive growth as recession-plagued former restaurant customers start cooking at home and economizing home chefs move away from pricey prepared dishes.

The company is predicting that its 2010 adjusted net will increase by as much as 7%, a move that will yield a jump of up to 27 cents per share, from $3.98 to $4.25. For General Mills, at least, the recession looks like a fantastic growth opportunity.

Profits up in the heartland; at least for General Mills (NYSE: GIS) as they doubled in the fourth quarter beating analysts estimates by promoting their strong brands to consumers as management understood well the economic headwinds they were facing.

This contributed to GIS income for the year making it into positive territory as it reported this morning that net income edged up to $1.3 billion, or $3.80 per share, from $1.29 billion, or $3.71 per share, in the prior year. Annual sales climbed 8 percent to $14.69 billion from $13.65 billion.

Minneapolis-based General Mills Inc. (NYSE: GIS), the largest maker of breakfast cereal in the U.S., is scheduled to discuss its fiscal 2009 fourth-quarter and full-year results tomorrow morning in a conference call at 8:00 AM ET. You can catch the live webcast of the call on the company's website.

For the quarter in which General Mills sold part of its frozen bread dough business and introduced additional gluten-free cereals, analysts polled by Thomson Reuters expect the food maker to report earnings of $0.80 per share, which is 8.8% higher than in the same period of the previous year. Revenue for the quarter is expected to be 6.4% higher to $3.7 billion. The company, whose brands also include Pillsbury, Green Giant, and Haagen-Dazs, topped earnings estimates in four of the five past quarters, but fell short by 8 cents per share in the third quarter.

Billions of investment dollars are sitting on the sidelines for fear of entering the market at the wrong time and losing more money after taking a bath last year. However, the market seems to have hit bottom last March and many investors missed the 40% gain from that point to now.

Market prognosticators are spewing out opinions faster than the public can grasp, or understand. I choose to stick with basic fundamental value propositions and ignore the noise.

I have been buying for the past eight months and riding the market waves, good and bad, to huge gains -- so far. Maybe I will be giving some back, maybe not, but I have also been encouraging readers to take something off the table, in several recent posts.

Things will be pretty quiet again on the earnings front during this holiday-shortened week, so not much chance of fireworks there.

The one report analysts surveyed by Thomson Reuters seem to have the highest hopes for is that from Apollo Group Inc. (NASDAQ: APOL), as people look to education to better position themselves to survive the economic slump. For its fiscal third quarter, during which a new co-CEO was named, the Phoenix, Ariz.-based educational services provider is expected to report a profit of $1.12 per share, which is 24.1% higher than a year ago. Revenue is expected to be 24.3% higher to $1.0 billion. The full-year forecast is currently for $3.97 per share (+28.5%) on sales of $3.9 billion (+24.4%). Earnings have topped expectations in the past four quarters, by as much as 13 cents per share. The long-term EPS growth forecast is 15.9%, which is double the industry average, and the forward PE ratio estimate is 15.0. The First Call consensus recommendation remains to buy APOL; InvestorPlace calls it a stock you can trust. At $68.50, shares are down 10.6% since the beginning of the year, but they peeked above the 100-day moving average at the end of this week for the first time since March.

Shares of Del Monte (NYSE: DLM) are up over 9% in early afternoon trading. And the volume is doing gangbusters business. The market is responding to the company's fourth-quarter results. The numbers did tell an overall fun story.

To begin with, revenues saw a big jump of 20%. As many news items have pointed out, price increases helped out. It should also be pointed out that the company's press release indicated that an extra week skewed things a bit. That's okay, though, it was still a good top-line performance. Earnings per share from continuing divisions came in at $0.35, which meant that Del Monte grew the bottom line by 75% (a couple elements affecting the perception of this profit expansion was a better tax situation linked to a positive change in California tax code and a $0.04 per-share transformation expense recorded in Q4 2008). Analysts said the company might earn $0.26 per share. That's a pleasant difference, isn't it?

Summer is here and green shoots are popping up everywhere. Paul Krugman calls a recovery by September, a very fast turnaround for someone who has been very bearish. Taiwan exports hit a six-month high last month, sparking hopes that the electronics industry is set for a recovery -- a nice high multiplier economics shift.

Meanwhile, what's good for General Mills (NYS: GIS) is good for America and the cereal maker upped guidance, implying a bottom in consumer staples and that, at the very least, cutbacks in purchases of essentials reported in the latest spending numbers are overblown.

Alex Salkever is the Director of Research at Piqqem.com, a stock prediction and analysis community powered by the Wisdom of Crowds.

Campbell Soup (NYSE: CPB) served up a tasty broth of estimate-beating soup this past Friday. According to Trey Thoelcke's earnings preview, the market was looking for $0.42 per share and $1.8 billion in net sales. Well, according to Jon Ogg's coverage, Campbell delivered $0.48 per share and roughly $1.7 billion in net sales. So, revenues came in somewhat soft, but the bottom line was a success as far as Wall Street was concerned.

One thing Campbell investors want to look at is the gross margin. This metric tells you how the company is doing in terms of cost control. The press release stated that gross margin went up to an adjusted 40.3%. Last year at this time, management reported a gross margin of 38.6%. Pricing helped out, as well as efficiency initiatives. It's cool to see that Campbell can leverage price actions to propel its gross margin. It shows the power of its brand equity.

Campbell Soup Co. (NYSE: CPB) is scheduled to discuss its fiscal third-quarter results tomorrow, May 22, in a conference call at 10:00 AM ET. You can catch the live webcast of the call on the company's website, or dial in at 1-866-219-5631.

For the quarter in which the world's largest soup maker expanded its sodium free offerings, declared a quarterly dividend, and announced an acquisition, analysts polled by Thomson Reuters expect the Camden, N.J.-based food and beverage maker to report earnings of $0.42 per share, down a penny a share from the same period of the previous year. Revenue for the quarter is expected to have fallen 4.5% to $1.8 billion. Campbell's earnings have just beat estimates in the past three quarters.

Supermarket staple ConAgra Foods (NYSE: CAG) reported earnings for the third quarter on Thursday. Wall Street was bullish on the company since the bottom-line performance beat the expectations of analysts. Shares of the stock closed up over 9% at the end of yesterday's trading session.

Sales increased slightly over 6% and net income came in at 40 cents per diluted share on an adjusted basis. That was good for an 18% growth rate on the bottom line. Market analysts were only counting on 36 cents per share. So, you can see why the market was excited.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Adobe Systems Inc. (NASDAQ: ADBE) reported better-than-expected Q1 results due to cost cutting.
• Best Buy Inc. (NYSE: BBY) received several upgrades ahead of its Q4 report on the demise of Circuit City.
• Blockbuster Inc. (NYSE: BBI) crushed analyst's expectations for Q4 as same-store sales rose.
• China Direct Industries Inc. (NASDAQ: CDII) Q4 earnings prospects resulted in an analyst's dowgrade.
• Darden Restaurants Inc. (NYSE: DRI) posted better-than-expected Q3 earnings and lifted its 2009 guidance.
• Energy Conversion Devices Inc. (NASDAQ: ENER) was downgraded after it lowered its guidance.
• FedEx Corp. (NYSE: FDX) fell short of Q3 earnings and revenue expectations due to economic conditions.

Shares of General Mills (NYSE: GIS) are down over 9% in afternoon trading as of this writing. That's a pretty steep drop for a defensive name. The cereal maker's third-quarter report was the catalyst for the sell-off.

What happened?