The Greenbrier Companies (NYSE: GBX) stepped into the earnings spotlight this morning, with the rail-car maker reporting a fiscal third-quarter loss of $50.5 million, or $3 per share. The company chalked up its widened quarterly loss to $55.7 million in goodwill write-downs, as well as waning demand. Excluding that write-down, earnings would have arrived at three cents per share. Revenue for the period tumbled 36% to $244 million. Analysts were looking for a loss of five cents per share on $269 million in revenue.

GBX also announced that 550 additional workers will be furloughed as a result of continuing weakness in the economy and an uncertain outlook for the future. Greenbrier is pointing the finger at General Electric Company (NYSE: GE) for that cloudy forecast, claiming that the conglomerate is in breach of contract. "This limited visibility is exacerbated by GE's unilateral actions and the uncertainties surrounding our multiyear contract with them," stated CEO William Furman.

Julia Boorstin covered an interesting topic over at CNBC.com the other day. The Supreme Court, by electing not to review a case involving Cablevision (NYSE: CVC), essentially said that cable companies such as Comcast (NASDAQ: CMCSA) and Time Warner Cable (NYSE: TWC) can pursue digital video recorder (DVR) storage on cable-system servers. By doing this, a perceived barrier to entry for subscribing to DVR has been eliminated: you don't have to deal with a clunky box. Cable should theoretically see an increase in customers who adopt DVR technology if remote storage is exploited.

Well, as Boorstin rightly points out, CBS (NYSE: CBS), Disney's (NYSE: DIS) ABC, General Electric's (NYSE: GE) NBC, and News Corp.'s (NASDAQ: NWS) Fox do need to worry. These DVR technologies basically translate to a drop in the economic value of advertising. Let's face it: who watches commercials when they don't have to?

Now, here is an interesting little spat. Michael Bay, according to The Hollywood Reporter, is upset with Viacom (NYSE: VIA). Why? Well, there's a movie coming out this week called Transformers: Revenge of the Fallen. It's the sequel to the big summer hit from a couple years back that brought the Transformers brand into the multiplex culture. Bay directed both projects. And he apparently has taken a tantrum, a little baby-like tantrum, over the marketing of the new film.

The Reporter article, which talks about the TMZ.com post that brought an email Bay wrote in May to the world's attention, says that Bay believes the quality of the marketing support so far on the second Transformers is way below par. He feels no buzz equity surrounding the movie. He doesn't think that an appropriate zeitgeist of support has been synthetically manufactured by the powers that be at Paramount. And he wonders if it might have to do with money: "I cannot figure if this is a cash issue with your company?" Further, he proffers: "Right now we are not an event. We are just a sequel, which is different."

I caught a very interesting post by Julia Boorstin over at CNBC.com. She discusses a movie studio that apparently wants to change the way movies are made. The company is called DF Indie Studios. Here's what it wants to do: make a dozen or so films each year on the cheap. What is cheap in Hollywood? Try $10 million or less. DF Indie Studios wants to go it alone, which means that it would rather not hook up with a Disney (NYSE: DIS) or a Time Warner (NYSE: TWX) to get distribution for its product. And Boorstin mentions that equity will be used as financing.

This movie-making model is right up my alley. I've written extensively about how Tinsel Town has gotten out of control when it comes to budgets and marketing expenses. Movies simply don't need to cost as much as they do. And projects give away way too many concessions in terms of cash-flow participation. Big stars tend to receive percentages of the gross that are too significant, in my opinion.

If this weekend's box office results say anything, it's that success in the movie business resists predictability. How else do you explain the money that Time Warner's (NYSE: TWX) The Hangover is grossing? I haven't seen the film, so I'm sure there's something to it. Nevertheless, it just didn't seem like it would be a big hit. Guess the word of mouth on it has been pretty good.

Hangover, as of early estimates at Boxofficemojo, took in $33 million at domestic theaters over the past three days, good for first place. It beat Disney's (NYSE: DIS) Pixar project Up, which took in about $30 million and came in second. Hangover actually was the number-one movie last weekend as well. So far, it's taken in more than $100 million.

Viacom, Inc. (NYSE: VIA), a media company that competes with entities such as The Walt Disney Company (NYSE: DIS), General Electric Company's (NYSE: GE) NBC Universal, and Time Warner, Inc. (NYSE: TWX), held its annual shareholder meeting last week. An article from The Hollywood Reporter recounted a few tidbits from the gathering.

As you can imagine, the CEO, Philippe Dauman, was pretty happy about the company's stock performance. He pointed out that it has been strong against the broader market this year. While that might be comforting, the longer-term performance of Viacom shares has not been so rosy.

Disney (NYSE: DIS) and Pixar have a great thing going with their new cartoon Up. Last weekend, the movie debuted in the top spot. This past weekend, Disney just might retain that number-one designation. And if it does, I can tell you that this is cool news.

It's very close. As of this writing, early estimates at Boxofficemojo credit Up with a take of $44 million for the past three days at domestic theaters. Time Warner's (NYSE: TWX) The Hangover is said to have grossed $43 million. If those numbers by any chance hold, then Up will be in first place and Hangover will come in second.

I'm always looking for a catalyst that is going to take Disney (NYSE: DIS) to the next level. The stock hasn't been a great performer over time. Just today, the Mouse issued a press release detailing its latest merchandising plans.

Merchandising falls under the consumer products division. Now, one would expect that this segment would always be rocking considering the brand equity inherent in all of Disney's intellectual properties. Well, let's remind ourselves of how the segment did during the last earnings report. In the second quarter, operating income for consumer products dipped 24%. For the six-month period, operating income was down by 13%. Double-digit declines: nobody likes them. Management commentary about the division specifically stated that lower royalty revenue from merchandise helped to drive the performance. As can be seen, Disney needs some good ideas and strategies to return this segment to growth.

Disney (NYSE: DIS) soared to the number-one spot this past weekend with its new Pixar project, Up. The computer cartoon grossed roughly $68 million at domestic theaters as of early estimates, according to Boxofficemojo.

Disney took a lot of thunder away from News Corp. (NYSE: NWS) and its Ben Stiller comedy/fantasy Night at the Museum: Battle of the Smithsonian. That movie dropped to second place, taking in about $25 million.

General Electric (NYSE: GE) announced today plans to build a manufacturing plant for storage batteries that would be a part of its GE Transportation unit. GE hopes to serve the rail, marine, mining, telecommunications and utility sectors. In some sectors, it hopes its breakthrough technologies would significantly aide in reducing emissions.

The new $100 million production facility, scheduled to be fully operational by mid-2011, will be located in upstate New York and will create 350 new manufacturing jobs. GE has chosen this location also for its proximity to its GE Global Research in Niskayuna, where advances to the battery chemistry were developed.

CBS (NYSE: CBS) programmed its Q1 earnings report Thursday after the bell. If the report had been a pilot, it would have been canceled immediately.

Revenues slipped over 13% to around $3.2 billion. CBS said it lost 8 cents per share. Talk about a failure of a quarter. Last year at this time, CBS made 36 cents per share. True, the comparison was a difficult one, since a change in distribution strategy for the international placement of the CSI asset enhanced the previous year's results.

But let's not get hung up on difficult comparisons. CBS simply had a bad three months. A very bad three months indeed. Oh, and I should note that analysts thought CBS might earn 7 cents per share. That seems almost comical at this juncture.

News Corp. (NASDAQ: NWS), a media concern that competes with companies such as Time Warner (NYSE: TWX), Disney (NYSE: DIS), CBS (NYSE: CBS), and General Electric's (NYSE: GE) NBC Universal, issued its Q3 report on Wednesday after the bell. The numbers weren't that great, but you know what? The stock rallied anyhow in the after-hours session, rising over 3%. That's typical of what's been happening: Stocks are going higher even on weak news. Maybe the bears truly are heading back to hibernation.

News Corp. revenues declined by 16%. In terms of earnings, we'll look at operating income since, in this particular case, the numbers involve a lot of gains. This metric dropped 46%. And cash flow from operations for the nine-month period plunged well over 50%.

Disney (NYSE: DIS), a media conglomerate that does battle with the likes of Time Warner (NYSE: TWX), General Electric's (NYSE: GE) NBC Universal, CBS (NYSE: CBS), and News Corp. (NASDAQ: NWS), changed things up this time around when it came to second-quarter earnings. When I reported on the company's first-quarter earnings, I observed that the Mouse missed expectations. Thankfully, Disney pulled itself together and went beyond the call of Wall Street.

Disney said it earned 43 cents per share on an adjusted basis when it issued its Q2 release on Tuesday after the bell. As I noted in my earnings preview, analysts were looking for 40 cents per share. While that's a nice beat, let's be realistic: Disney is still having a rough time. That 43 cents per-share figure represented a drop of 26% compared to the year-ago period.

If Viacom's (NYSE: VIA) first-quarter earnings were a sweeps program, it probably wouldn't achieve a high rating. That's because the plot of the press release's narrative centered on one depressing theme: decline.

Let's begin at the top. Sales decreased 8% (you're about to switch the channel already, I know). Operating income was down by 22%. And adjusted income decreased 34%. Income at the media division was down 9%, and the loss in the film department nearly doubled!

But, hey, profits beat estimates, at least. According to Bloomberg, Viacom was only supposed to do around 25 cents per share. In fact, shares of Viacom rallied over 5% in the after-hours session Thursday on the news.

3M (NYSE: MMM) had a not-that-great first quarter. The declines were significant and ugly. First, net sales plunged over 20%. Second, net income on an adjusted basis likewise spiraled out of control, declining over 40% to $0.81 per share. And no, that didn't meet expectations. Wall Street was looking for $0.86 per share. Sorry, gang.

You've got the dollar and the global recession to blame. Currency translations affected sales, and declines in economic activity didn't help much, either. Many people look to 3M as a staunch dividend play. As such, cash flow is important. Unfortunately, the statement of cash flows this quarter was hard to read. Net cash from operations decreased 30%, and free cash flow lost 35% of its value when compared to the year-ago period. Thankfully, there was enough free cash to cover the dividend.