Shares of CBS (NYSE: CBS) are no longer rolling around in the pits of equity hell. Do you recall when they were trading around $3 per share? Nasty time it was. Amazingly, as I write this, CBS is hovering near a 52-week high. They are well over $12 in value.

Yet, when I look at the latest earnings report, I don't feel as upbeat as the market. According to the press release (the link goes to a .pdf file), revenues were flat for the third quarter and adjusted income dropped to 25 cents per share from the year-ago figure of 39 cents per share.

News Corp. (NASDAQ: NWS), the big media conglomerate that competes with Disney (NYSE: DIS), Time Warner (NYSE: TWX), and General Electric's (NYSE: GE) NBC Universal, issued Q1 data on Wednesday after regular trading was over. Revenues declined 4%, but earnings per share went up 10% to 22 cents. According to Bloomberg, that was enough to beat analysts by four pennies.

That's pretty decent for the company, but there are a couple of spots in need of serious help. It goes without saying that the newspaper industry is having a rough time, so it's not so hard to understand why the news groups experienced a significant decline in operating income.

Cable giant Comcast (NASDAQ: CMCSA) posted Q3 numbers earlier today. It seems like the company is doing well with earnings growth and cash flow, even if revenues moved up a meager 3%.

Adjusted earnings per share grew over 20% to 28 cents per share. According to our earnings preview, the market was looking for 25 cents per share. Operating cash flow increased a little under 3%, but free cash flow went up almost 20%, aided by a smaller amount of capital expenditures compared to the previous year's similar quarter. I'm sure shareholders are more than satisfied with the growth rate of the green stuff over the past three months. Comcast saw excellent expansion of free cash over the last nine months, too.

Viacom (NYSE: VIA), a content player in competition with News Corp. (NASDAQ: NWS), Time Warner (NYSE: TWX), Sony (NYSE: SNE), and General Electric's (NYSE: GE) NBC Universal, issued Q3 numbers today. If we had a different market on our hands, I think the stock would have reacted better to the news. Revenues were down 3%, but adjusted income rose 25% to 69 cents per share. According to Bloomberg, the bottom line came in well ahead of estimates, which were pegged at 57 cents per share.

Sounds good, doesn't it? Well, the company's A shares are down slightly as I write this by about 0.6%, and the B shares are just about flat. Like I say, if the broader indexes were in an uptrend this afternoon, we probably would have seen a pop in the stock.

I don't believe it. I never thought it could happen. Lions Gate Entertainment (NYSE: LGF) released Saw VI this past weekend. Surely the latest cinematic celebration of cruelty would be the number-one picture at domestic theaters, right? Saw is a big brand when it comes to torture movies. Jigsaw is a Freddy Krueger (and beyond) for the new generation. The teens would be out in full force to support all the latest traps and sequences of dismemberment and bloodletting for sure.

Well, Saw VI didn't come out on top. Instead, Viacom's (NYSE: VIA) Paranormal Activity made the most money in the race for domination at the multiplex, scoring approximately $22 million according to early estimates from Box Office Mojo. The new Saw did come in second, though, so that was at least some consolation, correct?

Time Warner's (NYSE: TWX) Where the Wild Things Are was number one over the past weekend at domestic theaters as of early estimates from Box Office Mojo. The film grossed well over $30 million. Coming in second was Law Abiding Citizen. If Wild Things wasn't in the market this weekend, that one definitely would have been tops at the multiplex. The revenge fest, from Liberty Capital Group's (NASDAQ: LCAPA) Overture Films, brought in $21 million.

Right on the heels of that project is the very cheaply made Paranormal Activity, courtesy of Viacom (NYSE: VIA). It made about $20 million. So far, Activity has generated over $30 million in total. And they say the little horror extravaganza cost less than $20,000 to produce!

General Electric (NYSE: GE - option chain) stock is trading lower today after the company reported earnings this morning, posting a third-quarter profit of $2.41 billion, or 23 cents per share, on revenue of $37.80 billion. This beat analysts' forecasts of 20 cents EPS but missed the consensus revenue number of $40.03 billion. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on GE.

This morning, GE opened at $16.35. So far today the stock has hit a high of $16.41 and a low of $15.85. As of 11:30, GE is trading at $15.95, down 84 cents (-5.0%). The chart for GE looks neutral and S&P gives GE a neutral 3 STARS (out of 5) hold ranking.

According to The Hollywood Reporter, the advertising market could be ready for an upswing. Michael Morris, an analyst at UBS, is making a connection between improved sales at retail stores and a robust environment for commercials and the like. His reasoning is sound: if retail businesses are doing better, then they might want want to take advantage of new cash levels to invest in marketing initiatives aimed at bringing in traffic.

Indeed, the advertising industry has been in the dumps. Any good news is welcome. Media entities such as Disney (NYSE: DIS), Time Warner (NYSE: TWX), Viacom (NYSE: VIA), CBS (NYSE: CBS), News Corp. (NASDAQ: NWS), and General Electric's (NYSE: GE) NBC Universal, are counting on increased opportunities to sell their respective inventories at better prices.

General Electric's (NYSE: GE) studio division didn't have a great summer at the box office. This past weekend, though, the company's new comedy made waves at the box office.

According to Box Office Mojo, Universal's Couples Retreat, starring Vince Vaughn, took in about $35 million at domestic theaters as of early estimates, more than enough to capture the top slot. Sony (NYSE: SNE) took the next two spots on the chart with Zombieland, and the resilient cartoon Cloudy With A Chance of Meatballs, respectively. Don't get too cocky, though, Sony, because Disney (NYSE: DIS) was right behind you with its Toy Story 3D special release.

Netflix (NASDAQ: NFLX) is feeling a little heat from studios Time Warner (NYSE: TWX), News Corp. (NASDAQ: NWS), and General Electric's (NYSE: GE) NBC Universal. The major media companies would all like to make more money from Netflix's business model, according to BusinessWeek.

No one is really satisfied these days with the DVD industry. Growth in home video is no longer what it used to be. So content makers perceive a need to engage new strategies to offset the this lack of expansion. It would be nice if those strategies were confined to innovation in movie development and the reduction of project budgets. Instead, trying to negotiate more beneficial deals with distributors such as Netflix will probably be the focus of media execs.

Is Comcast (NASDAQ: CMCSA) getting ready to buy General Electric's (NYSE: GE) NBC Universal? Hard to say. According to our sister site DailyFinance, it looks like the rumor of this theoretical event might be just that -- a rumor, nothing more. Then again, maybe there's something to it.

It seems likely, though, that Comcast does want to clinch a deal with some big media company. Remember when Comcast wanted to buy Disney (NYSE: DIS)? Quite frankly, it wouldn't surprise me if it ends up taking NBC Universal off GE's corporate hands. But which group of shareholders would this benefit the most?

Sony (NYSE: SNE) had a tasty weekend. The studio's new computer-generated cartoon, Cloudy with a Chance of Meatballs, finished the box-office race in first place. According to Boxofficemojo, Meatballs (and I am only shortening the title to Meatballs because, from what I've seen, most media outlets are using this standard; as far as I'm concerned, the movie should be shortened to Cloudy so as to avoid confusion with the classic Bill Murray comedy), made $30 million at domestic theaters as of early estimates. Don't worry, though; even if the estimates come in a little lighter than expected, Sony is going to remain top dog.

That's because the next two films on the chart are each credited with around $10 million. Time Warner's (NYSE: TWX) The Informant! and Lionsgate's (NYSE: LGF) Tyler Perry's I Can Do Bad All By Myself settled into the second and third spots, respectively. These two could conceivably change places once final stats are delivered to analysts.

General Electric Company (NYSE GE) plans to ramp up its solar power division. GE already has a foot in the market, but up to this point it has produced only $200 million in sales.

GE made a minor acquisition in the solar field with the purchase of Astropower, and it acquired a stake in PrimeStar Solar. Now GE is taking a long-term view of the energy market and sees it as a multi-billion dollar industry. Jeff Immelt, GE's chief executive officer, told the Financial Times that energy was "clearly one of the big industrial businesses filled with what I would call seismic change, whether it's clean energy or scarcity of resources."

Last year, I composed a not-so-bullish appraisal of NBC Universal's Jay Leno strategy. NBC Universal, which General Electric (NYSE: GE) has an 80% stake in, wanted to make sure that Leno's services did not wind up in the hands of a competing media entity when they handed The Tonight Show over to Conan O'Brien, so they bestowed upon him a talk program to be aired weeknights at 10 PM. It debuts tonight. I basically argued that NBC would survive without Leno, and that such an odd programming choice at 10 PM, when scripted intellectual assets are usually broadcast, might not be the optimal paradigm to engage.

Well, I still feel this is a risky move, but I do have to say that an article by Scott Collins over at the Los Angeles Times has piqued my interest in the expected economical benefit that Leno-at-10 might imply. Leno might not bring in a ton of eyeballs, but his profit margin could be acceptable given the lower capital necessary to fund his extravaganza.

It was a big weekend for Lionsgate (NYSE: LGF). The company had a Tyler Perry picture in the multiplex marketplace. As shareholders know, the talented writer/producer/director has a lot of brand equity with moviegoers. About a year ago, Lionsgate was doing relatively well with Tyler Perry's The Family That Preys. That project opened in second place.

This year, Perry has done even better. Tyler Perry's I Can Do Bad All By Myself debuted in the top spot at domestic theaters as of early estimates at Boxofficemojo. Its three-day gross was roughly $24 million. It had some stiff competition. Coming in second was the animated sci-fi piece 9 from Focus Features, which is owned by General Electric's (NYSE: GE) NBC Universal. Inglourious Basterds, distributed by The Weinsten Company, was third (the Quentin Tarantino flick has now gone beyond $100 million in total gross). News Corp.'s (NYSE: NWS) All About Steve came in at number four. Time Warner's (NYSE: TWX) The Final Destination appears to be losing steam, as it dropped to the fifth slot on the chart.

Speaking of horror, Sorority Row from Summit Entertainment came in sixth. I thought this movie was going to rank much higher, but I was wrong. The marketing campaign looked good to me, but it apparently didn't fully resonate with the intended audience (perhaps a large amount of that audience decided to opt for Destination instead).