General Electric Company (NYSE: GE) will miss its earnings forecast by 6%. GE now estimates that its third quarter profits will range between "43 cents to 48 cents a share, less than its previous forecast of 50 cents to 54 cents." GE cited "difficult conditions in the financial services markets" for its decision to stop its stock buyback program.

The good news -- if it can be compared -- is that this latest downward guidance would be less in percentage terms than its first quarter earnings miss of 14%. That was when GE reported 44 cents a share, compared with the 51 cents that analysts had expected. That unpleasant surprise spurred former CEO Jack Welch into a homicidal rage. With its stock trading 58% below its all time high of $58.50 back in September 2000 and down 41% from the $41 it traded at when Jeffrey Immelt took over as CEO, I am beginning to wonder how close GE is to going the way of Lehman Brothers.

The thing about GE is that it gets 40% of its pretax profit from financial services. But it also sells stuff like jet engines, power plants, magnetic resonance imaging (MRI) machines and TV advertising. Unfortunately, many of these big-ticket items depend on healthy growth in infrastructure spending by countries like China, India and Middle Eastern oil producers.

The New York Times reports that General Electric Company's (NYSE: GE) NBC Universal invested $894 million to secure the broadcast rights for the Beijing Olympics and it expects to earn a $100 million profit. The Times also quotes CEO Jeff Immelt as saying that the benefits to GE are even greater -- including "$700 million worth of services it is providing for the Games and its long-term relationship with China, where it does more than $4 billion worth of business."

How did GE make a profit on its Olympics investment? The Times reports that it was lucky that no big protests or press censorship marred the games. And it negotiated with the International Olympic Committee (IOC) to schedule popular competitions -- such as swimming and gymnastics -- to coincide with prime time slots and to including much more Internet and on mobile device events streaming.

The Games have attracted enormous audiences. According to the Times, "the Games have drawn an average audience of about 30 million a night on NBC itself, millions more on NBC's cable channels, 30 million unique visitors to NBC's Olympics Web site, 6.3 million shared videos from the coverage streamed on the site."

Business Week reports that John Rice, who will head General Electric Co.'s (NYSE: GE) new Technology Infrastructure unit and is a corporate Vice Chairman, is sounding very CEO-like in his description of GE's recent reorganization -- which I discussed here.

Rice offered a more cogent explanation of the reorganization than what I have read so far. The key points:

• Transparency - BusinessWeek quotes Rice as saying, "It's an easier way for investors to view us and understand what we do." I don't agree with him because it will make it more difficult for investors to compare current performance with previous years' results for at least a year. That's because it will be difficult to compare four units to the previous six.
• Common sales force - Rice also suggested that the reorganization will streamline the sales of some products. For example, the new GE Energy Infrastructure, which includes energy, oil and gas, makes products that are frequently sold together. This makes sense to me -- as long as GE trains and motivates its sales force to sell them together.

As a General Electric Company (NYSE: GE) shareholder, I am not happy with the loss of 32% of my capital under the current CEO. The previous two CEOs -- Reg Jones and Jack Welch -- have changed GE under their reigns. Thanks to the fall of Communism, many countries -- such as China, Russia, India and others -- are investing over $1 trillion in their efforts to bring their people into the 21st century, according to the Courier-Journal. Thanks to its Infrastructure unit -- which provides jet engines, power plants, locomotives and other products -- GE is well positioned to take a big share of that opportunity.

Today's GE earnings report confirms that. The infrastructure unit boosted its revenues 26% to $17.5 billion in the second quarter of 2008 and its segment profit climbed 24% to $3.2 billion. Unfortunately, that outstanding performance was masked by all the other flotsam in GE's portfolio. Now, according to Reuters, GE stock -- which had been up 2% in premarket trading after meeting its 54 cents a share outlook for Q2 earnings from continuing operations -- is down 1.3% due to a forecast of flat to down third-quarter profits at GE's finance units and an uncertain outlook for capital markets.

MAJOR PAPERS:

• The Wall Street Journal reported that probes by the U.S. Justice Department and the Securities and Exchange Commission center on whether American International Group Inc (NYSE: AIG), as well as its financial products division, which has been the source of controversy and profits, intentionally inflated the value of contracts linked to subprime mortgages.
• According to a person familiar with the matter, the Financial Times reported that South Korea's LG Electronics may consider a bid for General Electric Company's (NYSE: GE) appliance business.

• Exxon Mobil Corporation (NYSE: XOM) will sell the remaining gas stations it owns to gasoline distributors, according to the Associated Press. However, the distributors will continue to pay to use the Exxon and Mobil brand names.
• Xinhua reported that MetLife Inc (NYSE: MET) is seeking permission from Chinese regulators to combine its two ventures in China. The insurer said it believes the move will allow it to compete more effectively in the Chinese market.

MAJOR PAPERS:

• UBS AG (NYSE: UBS) won't comment on write-down estimates, but according to the Wall Street Journal, investors are expecting it as prices for mortgage securities have significantly gotten worse over the past several weeks as evidenced by Lehman Brothers Holdings Inc (NYSE: LEH) profit warnings.
• Yesterday Lehman's stock fell 8.7% as the firm announced a projected $2.8B second quarter loss and a $6B capital raise. Options activity indicated a lessening volatility, the Wall Street Journal reported, a sign that perhaps the worst may be over.
• According to a person familiar with the matter, the Financial Times reported that China's Qingdao Haier has approached investment banks to advise it on a bid for General Electric Company's (NYSE: GE) appliance business.

• A brief filed by plaintiffs in a shareholder lawsuit against Yahoo! Inc (NASDAQ: YHOO) and its directors claimed that an employee severance plan put in place to protect workers after a merger with Microsoft Corporation (NASDAQ: MSFT) should be repealed immediately. The New York Times reported that the plaintiffs believe the plan could skew the outcome of a proxy battle between Yahoo! and Carl Icahn for control of the company.

MAJOR PAPERS:

• U.S. mall owner and operator General Growth Properties Inc (NYSE: GGP) is reportedly shopping its portfolio for capital to pay off $18.7B of debt coming due over the next four years to potential joint venture partners, according to the Wall Street Journal.
• The Wall Street Journal also reported that Merrill Lynch & Co Inc (NYSE: MER) is expected to reported another quarterly loss this week, as well as up to $8B in new write-downs, a person familiar with the matter said. This would bring its total to more than $30B since October.
• The Financial Times reported that General Electric Company (NYSE: GE) is planning to invest up to $2B in China in acquisitions and other deals in order to double its revenues in the country...

• Barron's Online said Gildan Activewear Inc (NYSE: GIL), the leading maker of undecorated t-shirts and sweatshirts for the U.S. wholesale market, might be worth a look. All of the company's shirts are now made in Gildan-owned factories in Central America and Caribbean, allowing Gildan to achieve cost benefits of offshore manufacturing before competitors like Hanesbrands Inc (NYSE: HBI). Gildan has recently broadened its market with the acquisitions of two sock makers.