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The cereal wars have found a new battlefield, and the nation's hungry stand to benefit from the conflict. Both Kellogg (NYSE: K) and General Mills (NYSE: GIS) have agreed to make contributions to the not-for-profit organization Feeding America (formerly known as Second Harvest), which supplies food to more than 25 million Americans each year. But not all contributions are equal.
Kellogg is donating one entire day's production, around 55 million servings, to the organization. It places the value of this donation at $10 million. This figures out to $.18 cents per serving, about half of the shelf price. Starting June 17th, the company will also send you $5 of coupons for every $5 you donate to Feeding America.
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