You may already have seen one of Apple's new ads from its "Get a Mac" campaign, which has opened to rave reviews from most who've seen it.  In case you haven't seen them yet, you can view the ads on Apple's web site.

They're definitely fun to watch.  The part of "I'm a PC" is played by corporate-looking John Hodgman from "The Daily Show." The part of  "I'm a Mac" is played by cool cat Justin Long from "Herbie Fully Loaded."  Just by looking at them you quickly get the idea Apple wants to portray for its brand - Apples are cool and fun, while PCs are stodgy and old-fashioned.

My favorite of the six is "Viruses" that starts with PC sniffling and talking about all the 114,000 viruses for PCs out there.  He then warns Mac to stay away, but Mac makes it clear only PCs can be infected.  It ends with PC saying I'm going to crash . . . and he does. 

While no products are shown, I think even a young child would quickly get the message Apple wants to convey -- Macs are safer.

Continue reading Shining up that Apple. . . "Get a Mac" campaign starts

Shining up that Apple. . . "Get a Mac" campaign starts originally appeared on BloggingStocks on Wed, 03 May 2006 14:02:00 EST. Please see our terms for use of feeds.