Over the weekend, Trent Reznor -- the brains behind Nine Inch Nails -- released his latest creation, Ghosts I-IV, over the internet. The first nine songs of the 36-song album (nearly 150 minutes in length) are available for free, and there are a number of other options for those willing to pay for the latest from the Pretty Hate Machine artist. For $5, for example, you can download the full album, which comes with a 40-page PDF and "digital extras." There are other purchase options as well, the highest-tier of which is a $300 "Ultra-Deluxe Limited Edition Package," which includes: high-quality downloads, two CDs, a data DVD, a Blu-ray high-definition DVD, and assorted extras. And? It's signed by Mr. Reznor himself. Available to the first 2,500 buyers only, the $300 package sold out in two days. This represents a gross of three quarters of a million dollars in just 48 hours, and that doesn't even account for the other, more affordable packages that fans have likely snatched up.
This was Reznor's second foray into the cyber-release of his music. Last November 1, he posted a collaboration album with Saul Williams for free on the Internet. Those desiring a higher-quality format could donate $5.
Beth Gaston Moon is an analyst at Schaeffer's Investment Research.
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