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Why does AT&T even offer prepaid wireless service?

When AT&T, Inc. (NYSE: T) announced that it would feature $3 per day unlimited calling with its prepaid wireless service called GoPhone, it was hard to see the point. After all, competitors in the wireless prepaid space, such as Sprint Nextel Corp.'s (NYSE: S) Boot Mobile brand, already offer unlimited calling for $50 per month. That's all day, every day calling with no long distance or wireless roaming charges.

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Last updated: February 13, 2012: 04:16 PM

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