Recently released earnings from Campbell Soup Company (NYSE: CPB) are a mixed bag. Sales of the company's signature product, soup in whatever form, are down. Sales are not down by a lot, but down nevertheless. Overall, total sales increased 7% to $2.3 billion, but almost half of that increase was due to currency exchange, not organic growth. EPS increased 6% to $0.70, but some of that gain was due to a $78 million stock repurchase that reduced the number of shares outstanding by 2 million. In many divisions, costs rose more quickly than prices, thereby depressing gross margins. Overall, cost of sales increased as well. Higher advertising and promotional expenses, coupled with a $104 million increase in net debt, caused a decrease in cash flow from operations. CEO Douglas Conant is optimistic that the current winter quarter, always a good season for soup sales, will deliver better numbers.

Soup sale declines were counteracted by increases in sales of Swanson broth, various types of V-8 juices and Prego pasta sauces. US baking and snacking sales increased 10% to $532 million, half the soup division revenue. Increased snack sales were led by the humble Goldfish cracker and other Pepperidge Farms baked goods.

Worldwide sales of Godiva Chocolate increased at least 10%. So why is Campbell looking to offload the brand? Campbell soups are now beginning to be available in Russia and China. The company hopes to see incremental additions to the bottom line from those two markets shortly. The company is sticking with its FY 2008 guidance of 3-4% sales growth rate and 5-7% EPS growth rate, acceptable numbers as long as the major driver of growth is organic and not currency exchange.

In a move to divest itself of products inconsistent with their goal of "centering on convenience, wellness and quality," Campbell Soup Co. (NYSE: CPB) is prepared to put its boutique chocolate brand Godiva Chocolatier on the market.

The luxury product should find an eager market, as it has been a solid performer for Campbell with sales increasing by double digits in 2006 on annual sales of approximately $500 million. The company has over 270 retail locations as well as direct sales, and its products are also available in groceries and other stores.

Godiva was founded over 75 years ago in Brussels, Belgium by the Draps family. Campbell's bought a third of the company in 1966, subsequently taking over ownership. They have deftly kept the brand separate from the Campbell's brand, shaping the Godiva image as a gourmet product and haute culture indulgence.

According to The Wall Street Journal [subscription], market analysts speculate that Godiva could bring between $750 million and $1 billion. Centerview Partners LLC has been retained as the financial advisor for the deal.

The soup market must be simmering if today's earning report from Campbell Soup Co. (NYSE:CPB) is any example. Its quarterly earning jumped from $146 million in 2006 to $217 million, attributed in part to an increase in marketing and a price hike. EPS rose from $.35 to $.55 in the same interval.

Two sectors performed particularly well for the company. Its low-sodium soups exceeded expectation. (Why do I envision legions of Campbell's consumers reaching for their saltshakers? We shop with good intentions, but...) The V-8 brand also pulled in healthy numbers, which reinforces my contention that the best vegetable is one that can be mixed with vodka.

The only decline reported was in the competitive salsa market, where the Pace brands declined. Another Campbell brand, Godiva Chocolatier, was up, primarily due to Asian sales. The Midwest's Valentine's Day snowstorm (aka Massacre, if you're a florist), was blamed for some loss of sales.

Adding to the sustained value of the stock is Campbell's stated intention to repurchase $600 million of its shares with the proceeds of the recent sale of its UK holdings. The company boosted its year-end forecast slightly to $1.94-$1.97.