Although a purchase of local community Web powerhouse Yelp would have let Google (GOOG) instantly become a repository of local web habits and usage -- a nut it hasn't yet cracked -- the deal apparently won't happen.
Yelp's founder reportedly walked away from a $500 million deal with Google, signaling that there is more money to be made elsewhere, or that he sees other partnerships as the answer, not a sellout to Google.
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