Google, Inc. (GOOG) has been referenced by more than a handful of journalists in recent years as the company most closely competing with Microsoft Corporation (MSFT). In reality, that's not very true: Google derives almost all of its revenue from internet advertising while Microsoft gets its cash buckets from operating system and productivity software. The lines are blurring, but even in 2010 there are way more closer competitors to Microsoft than Google.
Google Apps marketplace posts
FeedGoogle Apps Marketplace Opens; Another Bow Shot Across Microsoft's Headquarters
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