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When anti-traditional media company Google, Inc. (NASDAQ: GOOG) indicated it would go on television to promote its Chrome web browser, I was befuddled. Why on Earth would the king of new media (and associated revenue) want to go to an age-old format to promote one of its most important products? Chrome, which was just released during the second half of 2008 and thus has barely any market share, seemed oddly-placed when it was released anyway. Does the world really need another web browser?

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Why did Google go on television to advertise? originally appeared on BloggingStocks on Mon, 11 May 2009 17:40:00 EST. Please see our terms for use of feeds.

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