Whatever you think of Rupert Murdoch's approach to news, he sure knows how to create it. Now, speculation that Google (NASDAQ: GOOG) might share his interest in Dow Jones will drive the story for at least another news cycle.

While the press speculates about Warren Buffet's Berkshire Hathaway (NYSE: BRK.A) or General Electric (NYSE: GE) as possible competitors for Dow Jones & Co. (NYSE:DJ), the outside-the-box suggestion comes via Bloomberg.com on Wednesday, when they quoted the acting director of Allegiant Asset Management as speculating that Google might be among the suitors for the company. The same article quotes another fund manager's suggestion that the sale, should it occur, might reach $100 a share.

It has become de rigueur to drop the "G" word into the discussion of any large sale in the media market because they have the war chest to ante up in any game they choose. However, to date no one at Google has suggested any such interest in Dow Jones.

Is there reason to think such an acquisition would be of interest to Google? How might Dow Jones fit into the Google empire? Much like earlier rumors of their interest in NBC Universal, should GE decide to spin that business off, DJ would represent a significant move by Google into content development.